Valuation Trading Multiples & Precedent Transactions: Online Marketplace Platform Companies
Valuation benchmarks for Online Marketplace Platform Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Online Marketplace Platform Companies Market Context & Valuation Drivers
Companies in this group operate online marketplace platforms that match consumer demand with fragmented supply across travel, mobility, food delivery, home services, creative content, and e-commerce. They monetize via commissions on GMV, subscription fees, advertising, and payments. These public trading comparables share network-driven models, scalable software infrastructure, and similar unit economics, making them relevant valuation benchmarks for transaction-driven businesses.
Typical capabilities include demand aggregation through search and discovery, dynamic matching and pricing engines, booking and order management, integrated payments and escrow, and merchant toolsets for onboarding, menu/catalog management, and inventory. Many provide last-mile logistics or driver networks, advertising and sponsored listings, subscription memberships, trust and safety, reviews, and data analytics for performance optimization. Platforms often offer APIs and white-label storefronts enabling merchants to participate across web and mobile channels.
Primary customers include consumers seeking convenience and selection, and supply-side partners such as restaurants, drivers, property hosts, and service professionals. End markets span travel, mobility, food, home services, and digital content. Key valuation metrics include GMV growth, take rate, active user and order frequency trends, cohort retention, contribution margin per transaction, and adjusted EBITDA margins, along with geographic mix and penetration of subscription and advertising revenue.
2. Valuation Analysis: Public Trading Comps & Multiples for Online Marketplace Platform Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Online Marketplace Platform Companies sector
Comparable group 1: Online Marketplace Platform Companies
Airbnb
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of an online marketplace for lodging and tourism experiences, facilitating short-term rentals of homes, rooms, and unique accommodations, using a secure platform for browsing, booking, and payments, offering personalized travel options globally.
- Key Products:
- Lodging rentals: Short-term rentals of homes, rooms, and unique accommodations
- Experiences: Guided local activities and tours hosted by experts
- Airbnb for Work: Business travel solutions including team-building experiences
- Online Experiences: Virtual activities and workshops led by hosts
- Airbnb Plus: Verified high-quality homes with exceptional hospitality
Angi
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of home services connecting consumers with quality home service professionals for various tasks including repairs, remodeling, cleaning, and landscaping, featuring vetted reviews, secure payment tools, and in-app messaging for seamless home project management.
- Key Products:
- Angi Ads: Advertising platform for service professionals to promote their services
- Angi Leads: Lead generation service connecting professionals with homeowners
- Angi Services: End-to-end support including service booking, payment, and management tools
- HomeAdvisor: Online marketplace for finding and hiring local service professionals
- Angi App: Mobile application providing easy access to home service providers.