Valuation Trading Multiples & Precedent Transactions: Sales Intelligence and CRM Companies
Valuation benchmarks for Sales Intelligence and CRM Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Sales Intelligence and CRM Companies Market Context & Valuation Drivers
Companies in this trading comparable group are public software providers delivering cloud-based sales intelligence, CRM, and marketing automation platforms. They monetize primarily through subscription SaaS and data-as-a-service offerings that streamline go-to-market execution. These vendors are comparable given similar product scope, B2B customer focus, recurring revenue models, and growth profiles, serving as valuation benchmarks for sales enablement and customer engagement software in public trading comparables analyses.
Offerings typically span sales automation and CRM with AI-driven pipeline management, marketing automation and audience targeting, sales intelligence and lead enrichment, data-as-a-service for firmographic and intent data, customer service management and omnichannel support, workflow automation and integrations, conversational chat for web and mobile, and talent sourcing tools. Platforms emphasize analytics, reporting, and API connectivity to unify go-to-market data, accelerate prospecting, improve conversion, and scale customer lifecycle management across mid-market and enterprise deployments.
Primary buyers include B2B sales organizations, marketing teams, customer support leaders, and enterprise IT operations. These platforms serve mid-market and enterprise customers across software, services, and data-driven industries. Valuation drivers typically center on ARR growth, subscription gross margins, net revenue retention, and sales efficiency metrics such as payback period and CAC ratio, alongside improvements in pipeline conversion and logo retention that underpin durable, recurring revenue performance.
2. Valuation Analysis: Public Trading Comps & Multiples for Sales Intelligence and CRM Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Sales Intelligence and CRM Companies sector
Comparable group 1: Sales Intelligence and CRM Companies
Marketingforce Management
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of marketing data and solutions, specializing in new business registration data, employee engagement, operational excellence, and customer experience management. Offering services to empower businesses and support both direct and digital marketing initiatives.
- Key Products:
- New Business Registration Data: Weekly data on new business registrations
- Employee Engagement Solutions: Tools and strategies to improve employee engagement
- Customer Experience Management: Solutions for enhancing customer experiences
- Operational Excellence: Strategies and tools to optimize operations
- AI Marketing Solutions: AI algorithms and big data for marketing growth
ZoomInfo Technologies
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of a data intelligence platform, delivering business information and insights for sales, marketing, operations, and recruiting teams, offering solutions for contact and company search, lead generation, and customer engagement.
- Key Products:
- SalesOS: Sales enablement platform with customer insights
- MarketingOS: Digital marketing and audience targeting solutions
- OperationsOS: Workflow automation and data management tools
- TalentOS: Recruitment and candidate sourcing solutions
- Data-as-a-Service: Data integration services for business insights