Valuation Trading Multiples & Precedent Transactions: Sports Equipment and Connected Fitness Companies
Valuation benchmarks for Sports Equipment and Connected Fitness Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Sports Equipment and Connected Fitness Companies Market Context & Valuation Drivers
Companies in this trading comparable group are public providers of sports and outdoor equipment, connected fitness hardware, wearables, and tech-enabled recreation. Business models blend branded hardware and accessories, apparel, software subscriptions, and, in some cases, venue operations. They are grouped as comparables given similar consumer leisure end markets, brand-led differentiation, omni-channel distribution, and monetization of installed bases, creating common valuation benchmarks for public trading comparables.
Capabilities include designing and manufacturing cardio equipment—treadmills, bikes, rowers, and multi‑gyms—alongside free weights and accessories; delivering smartwatches and GPS navigation; producing golf balls and clubs; supplying roof and bike racks, cargo boxes, and rooftop tents; providing ball‑tracking technology and operating tech‑enabled venues; and building digital fitness platforms with live and on‑demand classes, supported by DTC ecommerce, wholesale distribution, and aftermarket attachment.
Primary customers include fitness consumers and athletes, commercial gyms and studios, specialty sporting goods retail partners, and golf venues. Key valuation drivers include unit shipments and average selling prices, gross margin mix between hardware and consumables, recurring subscription or membership revenue, active subscriber growth and retention, same‑venue or utilization metrics, inventory turns, and revenue growth across DTC, wholesale, and international channels.
2. Valuation Analysis: Public Trading Comps & Multiples for Sports Equipment and Connected Fitness Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Sports Equipment and Connected Fitness Companies sector
Comparable group 1: Sports Equipment and Connected Fitness Companies
Technogym
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of wellness and fitness solutions, specializing in designing and manufacturing state-of-the-art fitness equipment for homes, fitness clubs, hotels, spas, rehabilitation centers, and sports facilities, promoting a balanced lifestyle through regular exercise, healthy eating, and positive mental attitude.
- Key Products:
- Treadmills: High-end treadmills for efficient cardio workouts
- Exercise Bikes: Advanced exercise bikes for cardiovascular health
- Multi Gyms: Comprehensive multi gyms for complete body workouts
- Dumbbells: Variety of dumbbells for strength training
- Fitness Accessories: Diverse fitness accessories for enhancing workouts
Thule
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of outdoor and transportation products, focusing on developing and manufacturing high-quality, safe, and easy-to-use solutions for active families and outdoor enthusiasts, including roof racks, rooftop cargo carriers, bike racks, and strollers.
- Key Products:
- Roof Racks: Systems for carrying equipment on car rooftops
- Bike Racks: Solutions for transporting bikes on vehicles
- Rooftop Cargo Carriers: Hard-shell and soft-shell cargo boxes for extra storage
- Strollers: All-terrain and jogging strollers for kids
- Rooftop Tents: Portable tents for camping on car rooftops.