Cloud Accounting Services Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Cloud Accounting Services Platforms
1.1 - About Cloud Accounting Services Platforms sector
Companies in the Cloud Accounting Services Platforms category deliver tech-enabled bookkeeping, payroll, tax, and financial reporting through cloud software and managed services. These strategic buyers centralize transaction processing, automate reconciliations, and provide real-time dashboards, integrating bank feeds and commerce systems to maintain accurate books. Buyers gain a scalable, remote accounting function with consistent compliance, faster closes, and lower overhead compared with traditional in-house teams or fragmented outsourcing.
Vendors typically combine online bookkeeping and automated bank reconciliation with invoicing, bill pay, and expense management to streamline AP/AR. They offer payroll processing, sales tax and corporate tax preparation, month-end close workflows, and management reporting dashboards. Many provide multi-entity consolidation, audit-ready trails, document management, and role-based permissions, plus integrations with QuickBooks, Xero, NetSuite, Shopify, Stripe, and banking APIs to unify data and reduce manual work.
Primary customers include SMBs, venture-backed startups, and e-commerce merchants seeking scalable back-office support without building internal teams. These solutions deliver faster monthly close and cash application, improved cash flow visibility, adherence to tax and regulatory compliance, and lower total cost of ownership. Buyers also gain audit-ready financials, real-time KPIs, and the flexibility to add services as they grow or face seasonal demand.
2. Buyers in the Cloud Accounting Services Platforms sector
2.1 Top strategic acquirers of Cloud Accounting Services Platforms companies
Pilot
- Description: Provider of bookkeeping, tax preparation, and CFO advisory services for startups and small businesses, combining dedicated accountants with user-friendly software to deliver accurate monthly financials, strategic insights, and seamless tool integrations.
- Key Products:
- Bookkeeping Services: Monthly bookkeeping with real-time financial visibility, cash or accrual P&L and balance sheets enriched by integrated tools, rapid month-end close and support from a dedicated US-based team
- Tax Services: Packages covering free extensions, federal, state and city corporate tax filings
- Delaware Franchise tax and up to 25 1099-NEC forms to keep companies compliant
- CFO Advisory: Fractional CFO support offering custom financial models
- KPI dashboards, cash and runway optimization, investor and board reporting plus bi-weekly or monthly strategic calls
- Back-Office Operations: Comprehensive operational help including company incorporation, banking setup, payroll and HR administration, invoice collection and timely bill payments, scalable to high-volume needs.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Cloud Accounting Services Platforms sector
M&A buyer group 1: SMB Accounting
Intuit
- Type: N/A
- Employees: ●●●●●
- Description: Provider of a global financial technology platform that leverages products such as TurboTax, QuickBooks, Credit Karma and Mailchimp to help individuals and businesses solve tax, accounting, credit and marketing challenges and gain financial confidence.
- Key Products:
- QuickBooks: accounting platform offering small businesses accounting software, payroll, online payments, invoicing, time tracking, bookkeeper services, checks, and money management in one integrated solution
- Credit Karma Karma Drive: technology that monitors driving behavior to help members identify safe practices and unlock savings on auto insurance through usage-based insights
- ProConnect Tax Online: cloud tax preparation platform enabling accountants to prepare and file client returns within an online workspace, streamlining professional tax compliance duties
- Intuit Academy Tax Preparation Program: accelerated training pathway that equips aspiring tax professionals with practical preparation experience and job-readiness skills for tax careers.
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●● companies3. Investors and private equity firms in Cloud Accounting Services Platforms sector
3.1 - Buyout funds in the Cloud Accounting Services Platforms sector
2.2 - Strategic buyer groups for Cloud Accounting Services Platforms sector
4 - Top valuation comps for Cloud Accounting Services Platforms companies
4.2 - Public trading comparable groups for Cloud Accounting Services Platforms sector
Valuation benchmark group 1: Financial Accounting and Tax Software Companies
Intuit
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of financial technology solutions including software for accounting, personal finance, tax preparation, and business management, empowering individuals and small businesses to streamline financial tasks, optimize financial decisions, and enhance overall financial well-being.
- Key Products:
- QuickBooks: Accounting software for small businesses, managing finances, invoicing, and payroll
- TurboTax: Tax preparation software for filing individual and business tax returns
- Credit Karma: Personal finance platform offering credit scores, financial recommendations, and monitoring
- Mailchimp: Marketing automation platform for email marketing, audience management, and analytics
- Mint: Personal finance app for budgeting, expense tracking, and financial planning.