Consumer Sports Engagement and Performance Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Consumer Sports Engagement and Performance Platforms
1.1 - About Consumer Sports Engagement and Performance Platforms sector
Companies in the Consumer Sports Engagement and Performance Platforms category build digital products that attract, monetize, and improve participation in sport. Offerings span betting, streaming, activity tracking, analytics, and connected training gear, enabling fan engagement, content distribution, and athlete insights. Buyers use these platforms to scale audiences, optimize coaching, and deliver subscription, advertising, and wagering revenue.
Typical capabilities include sportsbook and iGaming software that powers online and retail wagering operations, OTT live-event streaming with real-time scoring and highlight packages, and video analysis using automated cameras and computer vision. Vendors also provide GPS activity tracking, route planning and land maps, biometrics-driven wearables for sleep, strain and recovery, compression and percussion recovery devices, and team operations tools for roster, scheduling and resource management, plus fundraising campaign automation for programs.
Primary customers include sports teams and leagues, event rights-holders, and consumer athletes and fans. Outcomes typically include higher audience engagement and monetization through subscriptions, advertising, and wagering; improved athlete performance and recovery via data-driven coaching and biometrics; and streamlined operations with centralized video, scheduling, and fundraising workflows. These platforms help buyers expand reach, increase ARPU, and reduce overhead while improving competitive results.
2. Buyers in the Consumer Sports Engagement and Performance Platforms sector
2.1 Top strategic acquirers of Consumer Sports Engagement and Performance Platforms companies
DraftKings
HQ: United States
Website
- Description: Provider of digital sports entertainment and gaming solutions offering online sports betting, online casino gaming and daily fantasy sports; designs and develops sports betting and casino gaming software for online and retail sportsbooks and iGaming operators, and distributes its DraftKings Sportsbook and DraftKings Marketplace products via Apple App Store, Google Play Store and other channels.
- Key Products:
- Sports Betting and Casino Gaming Software: Software designed and developed for online and retail sportsbooks and iGaming operators, enabling end-to-end sports wagering and casino gaming functionality and operations management
- Online Sports Betting Product: Digital wagering offering marketed under DraftKings Sportsbook and distributed via Apple App Store and Google Play, allowing customers to place bets on sporting events through mobile and web platforms
- Online Casino Gaming Service: Internet-based casino gaming experience that delivers a portfolio of iGaming content to users through the company’s multi-platform distribution channels
- Daily Fantasy Sports Platform: Daily fantasy sports contests enabling users to participate in fantasy competitions across multiple sports for prizes and engagement.
- Rationale: Provider of sportsbook and iGaming operations software, DraftKings Sportsbook mobile wagering product, and daily fantasy sports contests platform driving engagement.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.2 - Strategic buyer groups for Consumer Sports Engagement and Performance Platforms sector
M&A buyer group 1: Internet First Sports Media
12 companies
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Description: Companies in the Digital Sports Content Platforms category develop and operate internet-native sports media properties that aggregate live streams, highlights, original programming, and real‑time data for web, mobile, and connected TV audiences. They package rights-compliant content, distribute across social and OTT channels, and monetize through advertising, subscriptions, sponsorships, and commerce, helping customers expand reach, deepen fan engagement, and capture incremental revenue.
Better Collective
- Type: N/A
- Employees: ●●●●●
- Description: Provider of digital sports media and betting content, operating a global portfolio of sports, sports-betting and esports media brands that publish videos, podcasts, editorial news and expert insights to engage and grow passionate fan communities worldwide.
- Key Products:
- Digital Sports Media Portfolio: Operates multiple national and international brands delivering exclusive videos, podcasts, news and expert tips, attracting over 450 million monthly visits for immersive fan engagement
- Sports Betting Media Platforms: Provides bet tracking, previews, best-bet articles and talent-led podcasts that guide bettors during major events like the US Darts Masters
- Mindway AI Safer Gambling Software: Neuroscience- and AI-driven system monitors 9 million players monthly, detecting risky behaviour early and enabling regulated operators to intervene and protect users
- FUTBIN Pack Scan AI Feature: Scans EA FC packs and instantly returns real-time player prices for every card simultaneously, eliminating manual searches and enhancing in-game decision making.
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms in Consumer Sports Engagement and Performance Platforms sector
3.1 - Buyout funds in the Consumer Sports Engagement and Performance Platforms sector
2.2 - Strategic buyer groups for Consumer Sports Engagement and Performance Platforms sector
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4 - Top valuation comps for Consumer Sports Engagement and Performance Platforms companies
4.2 - Public trading comparable groups for Consumer Sports Engagement and Performance Platforms sector
Valuation benchmark group 1: Sports Equipment and Connected Fitness Companies
7 companies
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Description: Companies in this trading comparable group are public providers of sports and outdoor equipment, connected fitness hardware, wearables, and tech-enabled recreation. Business models blend branded hardware and accessories, apparel, software subscriptions, and, in some cases, venue operations. They are grouped as comparables given similar consumer leisure end markets, brand-led differentiation, omni-channel distribution, and monetization of installed bases, creating common valuation benchmarks for public trading comparables.
Garmin
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of GPS navigation and wearable technology products across diverse markets including automotive, aviation, marine, fitness, and outdoor, focusing on enhancing user experience through innovative and reliable technology solutions.
- Key Products:
- Smartwatches: Advanced wearables for fitness and health monitoring
- Automotive GPS: Navigation systems for vehicles with real-time traffic updates
- Aviation Solutions: Avionics and navigation systems for aircrafts
- Marine Electronics: Navigation, fish finding, and radar systems for marine use
- Fitness Trackers: Wearable devices for tracking physical activities and health metrics.
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Revenue growth
Median
15.7%
2025E
16.0%
2026E
EBITDA margin
Median
28.2%
2025E
28.6%
2026E
Cash EBITDA margin
Median
27.6%
2025E
28.0%
2026E
EV/Revenue
Median
8.4x
2025E
6.8x
2026E
EV/EBITDA
Median
28.9x
2025E
24.4x
2026E
EV/Cash EBITDA
Median
29.0x
2025E
25.5x
2026E
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