Digital Health Fitness & Nutrition Apps sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Digital Health Fitness & Nutrition Apps
1.1 - About Digital Health Fitness & Nutrition Apps sector
Companies in Digital Health Fitness & Nutrition Apps deliver mobile software that lets users plan workouts, log meals, and manage wellness routines. They unify activity, biometrics, and nutrition data, integrate with wearables, and provide personalized coaching to drive adherence. The value proposition is healthier outcomes, higher engagement, and recurring subscription revenue for consumer brands and wellness programs.
Solutions typically include GPS workout tracking and heart-rate syncing, calorie and macronutrient logging with barcode food scanning, recipe libraries and dynamic meal planners, and structured training plans with periodization. Many offer AI coaching, habit formation nudges, and community challenges, while integrating with Apple Health/Google Fit, connected scales, and blood glucose devices. Strategic buyers in this space often leverage analytics dashboards, cohort reporting, and APIs for employer wellness and partner integrations.
Primary customer segments include direct-to-consumer users, corporate wellness programs, and gyms or fitness studios deploying branded apps. These platforms deliver higher user engagement and retention, improved activity adherence and weight-management outcomes, richer behavioral and biometric data for program evaluation, and incremental subscription or membership revenue. Health plans and employers use them to support preventive care initiatives and reduce wellness program administration costs.
2. Buyers in the Digital Health Fitness & Nutrition Apps sector
2.1 Top strategic acquirers of Digital Health Fitness & Nutrition Apps companies
Strava
HQ: United States
Website
- Description: Provider of a fitness tracking and social networking software platform that records and analyzes athletic activities, connects athletes worldwide, and delivers personalized insights to motivate them toward personal bests.
- Key Products:
- Strava App: Mobile and web platform recording activities, providing route planning, leaderboards, social sharing, and integrity tools, enabling athletes to analyze performance and connect with a community
- Strava Subscription: Paid membership adding 20+ performance features, delivering smarter training insights, exploration tools, motivational metrics, and frequent goal tracking to help athletes reach personal records
- Power Skills: Power Skills module integrates The Breakaway analytics, giving cyclists personalized power-based insights to optimize every pedal stroke and tailor workouts for improved efficiency
- Training Zones: Training Zones feature calculates time spent in specific heart rate, pace or power zones across weekly, monthly or quarterly periods, guiding athletes toward intensity distribution.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.2 - Strategic buyer groups for Digital Health Fitness & Nutrition Apps sector
M&A buyer group 1: Fitness & Wellness Tech
49 companies
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Description: Companies in the HealthTech Fitness and Wellness Platforms category build integrated hardware-and-software ecosystems that deliver connected workouts, biometric tracking, and evidence-based wellbeing programs. Offerings span smart equipment, mobile apps, wearables, and corporate wellness SaaS, providing personalized coaching and data-driven insights. These vendors enable users and organizations to monitor performance, recovery, and mental health at scale, helping analysts identify strategic buyers in connected fitness and digital wellness.
Garmin
- Type: N/A
- Employees: ●●●●●
- Description: Provider of GPS-enabled wearables, cycling computers, handhelds, satellite communicators and related navigation and fitness technology for sports, outdoor, marine, aviation and automotive markets, designed to connect people to their passions through vivid displays, health metrics and inReach connectivity.
- Key Products:
- Garmin fleet 660: Android-based navigator for light commercial vehicles featuring accurate maps, customizable apps, 6-inch HD dual-orientation touchscreen and bundled mounting accessories for easy in-vehicle deployment
- Garmin fleet 670/670V: Dedicated long-haul trucking navigators providing turn-by-turn directions, big bright screens, satellite-reliant data, and compatibility with barcode readers, card readers, printers, scanners and Wi-Fi cameras
- Garmin Navigation APIs: Software interface that lets solution providers integrate third-party or custom applications seamlessly with the Garmin navigation experience on fleet devices, enabling bundled value-added services for enterprise clients
- Serial FMI Support: Compliance with latest serial Fleet Management Interface specifications, ensuring broad compatibility with fleet management systems and facilitating reliable data exchange and device control.
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms in Digital Health Fitness & Nutrition Apps sector
3.1 - Buyout funds in the Digital Health Fitness & Nutrition Apps sector
2.2 - Strategic buyer groups for Digital Health Fitness & Nutrition Apps sector
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4 - Top valuation comps for Digital Health Fitness & Nutrition Apps companies
4.2 - Public trading comparable groups for Digital Health Fitness & Nutrition Apps sector
Valuation benchmark group 1: Connected Fitness and Sports Technology
3 companies
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Description: Companies in this trading comparable group develop and operate connected fitness and sports technology platforms spanning consumer wearables, at‑home equipment, and tech-enabled sports entertainment. Revenue models combine hardware sales, recurring digital subscriptions, and venue-based experiences. They are grouped together as valuation benchmarks because they monetize engagement in health, fitness, and sports through integrated device‑software ecosystems and premium brand positioning.
Garmin
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of GPS navigation and wearable technology products across diverse markets including automotive, aviation, marine, fitness, and outdoor, focusing on enhancing user experience through innovative and reliable technology solutions.
- Key Products:
- Smartwatches: Advanced wearables for fitness and health monitoring
- Automotive GPS: Navigation systems for vehicles with real-time traffic updates
- Aviation Solutions: Avionics and navigation systems for aircrafts
- Marine Electronics: Navigation, fish finding, and radar systems for marine use
- Fitness Trackers: Wearable devices for tracking physical activities and health metrics.
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Revenue growth
Median
15.7%
2025E
16.0%
2026E
EBITDA margin
Median
28.2%
2025E
28.6%
2026E
Cash EBITDA margin
Median
27.6%
2025E
28.0%
2026E
EV/Revenue
Median
8.4x
2025E
6.8x
2026E
EV/EBITDA
Median
28.9x
2025E
24.4x
2026E
EV/Cash EBITDA
Median
29.0x
2025E
25.5x
2026E
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