Enterprise Sales CPQ Software sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Enterprise Sales CPQ Software
1.1 - About Enterprise Sales CPQ Software sector
Companies in Enterprise Sales CPQ Software provide configure-price-quote solutions that automate complex product configuration, pricing, and quote generation for B2B sales operations. These vendors deliver tools to standardize pricing rules, enforce approvals, and convert quotes to orders across CRM workflows. By centralizing product data and discounting policies, they help customers produce accurate proposals faster, reduce errors, and maintain margin control for direct and channel sales.
Typical offerings include a rules-based configuration engine to validate complex bundles and options, pricing and discount management with tiered, volume, and regional models, and guided selling that recommends compatible products. Vendors provide quote and proposal generation with branded templates, approval workflows and deal desk controls, contract lifecycle and eSignature, and quote-to-order integrations with CRM and ERP. Advanced modules add subscription and renewal management plus pricing analytics and optimization.
Primary customers include enterprise sales teams in B2B manufacturing, SaaS providers with complex pricing, and channel resellers managing distributed catalogs. Outcomes typically include faster quote turnaround, improved pricing accuracy, shorter sales cycles, and better margin protection through controlled discounting and approvals. These systems also enhance governance and auditability, reduce rework from configuration errors, and support scalable quote-to-cash processes integrated with existing CRM and ERP stacks.
2. Buyers in the Enterprise Sales CPQ Software sector
2.1 Top strategic acquirers of Enterprise Sales CPQ Software companies
DocuSign
- Description: Provider of the Docusign eSignature platform and related compliance services that enable organizations across regulated industries to create, authenticate, manage and store electronic and digital signatures, enforce customized signing policies, obtain consumer consent disclosures and meet global regulatory requirements through highly configurable security, authentication and documentation controls.
- Key Products:
- DocuSign Electronic Signature Platform: Cloud-based service that lets users prepare, sign and send documents, managing approvals, contracts and workflows securely from any device with compliant electronic signatures
- DocuSign Ink: Mobile-enabled application that allows users to annotate documents, store reusable signatures and complete signing tasks offline or online for faster turnaround
- DocuSign API & Integration Suite: Developer-friendly APIs and prebuilt connectors for Microsoft
- Salesforce
- Google and others enable embedding DocuSign functions into third-party apps, automating document workflows across systems
- DocuSign Real Estate Edition: Sector-tailored subscription package that equips realtors, agents and brokers to quickly prepare, send and execute property contracts, accelerating deal completion and reducing paperwork delays.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Enterprise Sales CPQ Software sector
M&A buyer group 1: CRM for Enterprises
Freshworks
- Type: N/A
- Employees: ●●●●●
- Description: Provider of AI-powered customer service, IT service management, and CRM software that helps businesses modernize support, unify teams, and drive sales through scalable, intuitive, omnichannel solutions.
- Key Products:
- Freshdesk: Advanced ticketing platform enabling customer support teams to manage queries from web, email and social channels, delivering efficient multichannel resolution
- Freshservice: Modern, intuitive IT service management tool that streamlines incident, problem and change processes, providing cost-effective service desks for IT teams
- Freshsales: AI-powered sales CRM that helps reps sell smarter and close deals faster, centralizing pipeline activities to accelerate revenue growth
- Freshchat: Conversational support software delivering live chat and self-service across digital channels, facilitating instant assistance and automated resolutions for customers
Buyer group 2: ████████ ████████
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●● companies3. Investors and private equity firms in Enterprise Sales CPQ Software sector
3.1 - Buyout funds in the Enterprise Sales CPQ Software sector
2.2 - Strategic buyer groups for Enterprise Sales CPQ Software sector
4 - Top valuation comps for Enterprise Sales CPQ Software companies
4.2 - Public trading comparable groups for Enterprise Sales CPQ Software sector
Valuation benchmark group 1: Enterprise CRM Software Companies
Salesforce
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of cloud-based customer relationship management (CRM) software and enterprise applications, offering solutions for sales, customer service, marketing automation, analytics, and application development to help businesses connect with customers and streamline operations.
- Key Products:
- Sales Cloud: CRM that supports business sales teams by processing leads and guiding potential customers
- Service Cloud: Platform designed to enhance customer service and support operations
- Marketing Cloud: Digital marketing automation and analytics for personalized customer journeys
- Commerce Cloud: E-commerce platform for creating seamless online shopping experiences
- Einstein Analytics: AI-powered analytics for data insights and business intelligence.