Fitness and Wellness Treasury Automation Software sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Fitness and Wellness Treasury Automation Software
1.1 - About Fitness and Wellness Treasury Automation Software sector
Companies in the Fitness and Wellness Treasury Automation Software category provide platforms that automate cash, payments, and liquidity operations for fitness and wellness technology providers and multi-location operators. They connect to banks and billing systems to deliver real-time cash visibility, streamline payouts, and accelerate period-end close. By centralizing treasury workflows, these vendors reduce manual effort, strengthen controls, and support scalable growth across subscription, marketplace, and franchise revenue models.
Vendors typically offer secure bank connectivity through APIs and host-to-host files, cash positioning dashboards that consolidate balances across accounts, and short-term cash forecasting tuned to recurring membership and class-fee inflows. They enable automated reconciliation against payment gateways and subscription billing, a payment hub with rules-based routing to optimize costs, and bank account management with signatory and approval controls. Many add liquidity pooling and intercompany netting, treasury analytics, and optional FX and compliance tooling for global operations.
Primary customers include fitness app platforms, gym chains and franchises, and wellness marketplaces that manage high-volume, recurring payments. Outcomes commonly include improved real-time cash visibility, faster month-end close through automated reconciliation, lower payment and banking costs via optimized routing and pooling, and stronger auditability and compliance. These capabilities help scaling fitness and wellness tech companies standardize treasury processes and reduce operational risk across multiple locations and payment channels.
2. Buyers in the Fitness and Wellness Treasury Automation Software sector
2.1 Top strategic acquirers of Fitness and Wellness Treasury Automation Software companies
Modern Treasury
- Description: Provider of a real-time finance platform and professional services that enable enterprises to move, track, and reconcile high-volume money flows. Modern Treasury offers APIs and web apps for payments, reconciliation, and ledgers, and delivers onboarding, architecture, implementation, and managed support to streamline workflows, speed product launches, mitigate risk, and unlock efficiency.
- Key Products:
- Professional Services (ProServ): Customizable bundle delivering onboarding, solutions architecture, full-service implementation, testing, and premium support, supplying expert guidance to launch complex payment infrastructures quickly, safely, and at scale
- Payments: API-driven payments product enables design of high-throughput pay-in and payout flows, integrates with existing systems, offers data mapping and storage guidance, reducing launch time and centralizing workflow visibility
- Reconciliation Engine: Provides rule-based reconciliation recommendations, custom identifiers, and data mapping, delivering real-time insight, reduced financial risk, and automation across intricate financial workflows
- Ledgers: Supplies holistic ledger design with edge-case scoping, metadata, error handling, and balance locking guidance, supporting new financial product launches and centralizing complex payment flows for scalable growth
- Company type: Private company
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2.2 - Strategic buyer groups for Fitness and Wellness Treasury Automation Software sector
M&A buyer group 1: CFO Stack
SAS
- Type: N/A
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- Description: Provider of AI-driven analytics software that enables organizations to analyze data quickly, generate predictive insights and make informed decisions. Leveraging more than forty years of innovation, SAS delivers platforms such as SAS Viya and cloud-based analytics solutions for business intelligence, data mining, customer intelligence and enterprise risk management.
- Key Products:
- SAS Viya: Cloud-native AI and analytics platform providing dashboards, predictive models and decisioning tools
- used by the Iowa DOC to track disease outbreaks, identify supervised release candidates and drive data-informed interventions
- SAS Cloud: Managed cloud environment powered by Microsoft Azure and accelerated by Intel that gives users access to cutting-edge SAS and open-source tools to build analytic solutions
- Customer Intelligence Solutions: Analytics offerings focused on customer intelligence, applying predictive analytics and data mining to understand and engage customers
- Enterprise Risk Management Suite: Analytics-based software that supports organizations in measuring and managing enterprise risk, drawing on SAS expertise in ERM and predictive analytics
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●● companies3. Investors and private equity firms in Fitness and Wellness Treasury Automation Software sector
3.1 - Buyout funds in the Fitness and Wellness Treasury Automation Software sector
2.2 - Strategic buyer groups for Fitness and Wellness Treasury Automation Software sector
4 - Top valuation comps for Fitness and Wellness Treasury Automation Software companies
4.2 - Public trading comparable groups for Fitness and Wellness Treasury Automation Software sector
Valuation benchmark group 1: B2B Payments Automation Companies
WEX
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- Description: Provider of corporate payment solutions and fleet management services, offering fuel cards, data and telematics services, and virtual payment solutions to streamline business operations and manage expenses for commercial and government fleets worldwide.
- Key Products:
- Fleet Fuel Cards: Fuel management and payment cards for commercial fleets
- Virtual Payments: Payment solutions for travel agencies and cross-border transactions
- Telematics Services: Data and telematics offerings for fleet management
- Health Benefits Administration: Plan administration services for consumer-directed health benefits
- Analytics Solutions: Expense and capital management tools for fleets.