Real Estate CRM Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Real Estate CRM Platforms
1.1 - About Real Estate CRM Platforms sector
Companies in Real Estate CRM Platforms build cloud-based systems that centralize contacts, properties, and deals for residential and commercial sales organizations. They help brokerages and agent teams capture and qualify leads, track pipelines, automate outreach, and coordinate transactions across offices. The value proposition is faster conversion, better visibility, and compliant workflows that reduce manual effort and improve agent productivity.
Offerings typically include lead capture from websites and listing portals, a unified contact and property database with MLS sync, configurable pipeline and stage management, and marketing automation for email and SMS drip campaigns. Vendors also support listing syndication, transaction and document management with e‑signature and compliance checklists, mobile apps for agents and team collaboration, role-based permissions, reporting dashboards, and APIs to integrate accounting, marketing, and call tracking tools.
Primary customers include residential brokerages and agent teams, commercial brokerage firms, and developers or leasing operations with inside sales. These platforms drive higher lead conversion and referral capture, shorter deal cycles through coordinated workflows, improved agent productivity via automation and mobile tools, and stronger pipeline visibility for forecasting and compliance. Strategic buyers in this category target solutions that scale across multi-office organizations and franchise networks.
2. Buyers in the Real Estate CRM Platforms sector
2.1 Top strategic acquirers of Real Estate CRM Platforms companies
OJO
- Description: Provider of an AI-driven real-estate technology platform that guides homebuyers, sellers and owners through buying, selling and ongoing homeownership, delivering personalized guidance and matching users with the right tools and trusted providers via a blend of people and technology.
- Key Products:
- OJO Real Estate Platform: End-to-end solution that supports buying, selling and ownership journeys, offering personalized guidance and resources at every stage
- AI & Machine Learning Matching Engine: Analyzes individual preferences and needs to pair users with appropriate tools and trusted real-estate providers for smoother transactions
- People-Plus-Technology Concierge Service: Combines human experts with automated insights to deliver responsive assistance, education and decision support throughout the homeownership process
- Integrated Home Search & Mortgage Experience: Connects home search functions with mortgage products, enabling faster pre-approvals and a seamless path from finding to financing a home.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Real Estate CRM Platforms sector
M&A buyer group 1: CRM for SMBs
ActiveCampaign
- Type: N/A
- Employees: ●●●●●
- Description: Provider of customer experience automation services that include personalized onboarding, template design, landing page creation and guided app integrations, enabling businesses to optimize automated campaigns, brand their communications and connect third-party tools for improved marketing and sales results.
- Key Products:
- Autonomous Marketing Platform: AI-driven system that determines next best marketing actions aligned to business goals, executes campaigns automatically and reduces manual tasks across channels
- Active Intelligence: Suite of AI agents that boost strategy, create content, launch campaigns and analyze performance, turning customer data into actionable insights within minutes
- Email Marketing: Drag-and-drop editor and AI optimization tools to build complex automations or newsletters, personalize messages, and drive conversions at any scale
- SMS & WhatsApp Automation: Cross-channel workflows deliver personalized text and chat messages across mobile and social apps, keeping brands top-of-mind and boosting customer engagement
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●● companies3. Investors and private equity firms in Real Estate CRM Platforms sector
3.1 - Buyout funds in the Real Estate CRM Platforms sector
2.2 - Strategic buyer groups for Real Estate CRM Platforms sector
4 - Top valuation comps for Real Estate CRM Platforms companies
4.2 - Public trading comparable groups for Real Estate CRM Platforms sector
Valuation benchmark group 1: Real Estate Transaction Software Companies
PEXA Group
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of a digital property settlement platform, facilitating secure and efficient transactions for the real estate industry across Australia and the UK, enhancing connectivity among stakeholders.
- Key Products:
- PEXA Exchange: A secure platform facilitating digital property settlements
- Digital insights: Data-driven insights for real estate and land valuation
- PEXA Projects: Technology for managing large-scale property settlements
- Cybersecurity support: Tools to enhance transaction security
- Customer support: Assistance for legal and financial professionals using PEXA solutions.