Smart Fitness Equipment Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Smart Fitness Equipment Platforms
1.1 - About Smart Fitness Equipment Platforms sector
Companies in the Smart Fitness Equipment Platforms category deliver connected exercise machines and software that guide, track, and personalize training. They combine embedded sensors, on-device interfaces, and companion apps to capture performance data and deliver adaptive coaching and content. By integrating with wearables and health platforms, these vendors help customers improve workout outcomes, engagement, and equipment utilization across home and commercial fitness environments.
Typical offerings include connected treadmills, bikes, rowers, and sensor-enabled strength systems with rep counting and load tracking. Vendors provide AI coaching engines, interactive classes, and content libraries delivered via on-device screens and mobile apps. Cloud analytics dashboards aggregate session data, while multi-user profiles, leaderboards, and gamification drive adherence. Integrations with Apple Health, Google Fit, and HR sensors enable biometric feedback, and remote diagnostics, OTA firmware updates, and API integrations support facility management and interoperability.
They serve commercial gyms and boutique studios, corporate wellness and hospitality operators, and at-home fitness users. Outcomes include higher member engagement through personalized programming, improved retention via compelling content and community features, reduced maintenance costs through predictive alerts and remote support, and better ROI from data-driven equipment utilization. They also enable hybrid coaching models, standardized experiences across locations, and subscription revenue tied to content and performance tracking.
2. Buyers in the Smart Fitness Equipment Platforms sector
2.1 Top strategic acquirers of Smart Fitness Equipment Platforms companies
Peloton
- Description: Provider of a connected fitness application that streams thousands of live and on-demand workout classes across 10+ disciplines. The Peloton App delivers real-time metrics, personalized progress tracking and multi-tier memberships, enabling users to exercise at home, the gym or on the go via phone, TV or tablet, with or without equipment.
- Key Products:
- Peloton Bike & Bike+: Internet-connected stationary bicycles with HD touchscreens that stream live/on-demand classes, display real-time metrics, leaderboard, and offer auto-resistance plus Bluetooth connectivity
- Peloton Tread & Tread+: Connected treadmills with 32-inch or 23.8-inch touchscreens, slatted running surface, sound bar and safety features that deliver streamed running and boot-camp sessions
- Peloton Row: Indoor rowing machine launched 2022 costing $3,195 that provides connected rowing workouts with class streaming and performance tracking
- Peloton Digital Membership/App: $12.99-per-month service letting users without equipment stream Peloton’s cycling, running, strength, yoga and other classes via mobile app, web and TV platforms.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Smart Fitness Equipment Platforms sector
M&A buyer group 1: At Home Fitness
Peloton
- Type: N/A
- Employees: ●●●●●
- Description: Provider of a connected fitness application that streams thousands of live and on-demand workout classes across 10+ disciplines. The Peloton App delivers real-time metrics, personalized progress tracking and multi-tier memberships, enabling users to exercise at home, the gym or on the go via phone, TV or tablet, with or without equipment.
- Key Products:
- Peloton Bike & Bike+: Internet-connected stationary bicycles with HD touchscreens that stream live/on-demand classes, display real-time metrics, leaderboard, and offer auto-resistance plus Bluetooth connectivity
- Peloton Tread & Tread+: Connected treadmills with 32-inch or 23.8-inch touchscreens, slatted running surface, sound bar and safety features that deliver streamed running and boot-camp sessions
- Peloton Row: Indoor rowing machine launched 2022 costing $3,195 that provides connected rowing workouts with class streaming and performance tracking
- Peloton Digital Membership/App: $12.99-per-month service letting users without equipment stream Peloton’s cycling, running, strength, yoga and other classes via mobile app, web and TV platforms.
Buyer group 2: ████████ ████████
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●● companies3. Investors and private equity firms in Smart Fitness Equipment Platforms sector
3.1 - Buyout funds in the Smart Fitness Equipment Platforms sector
2.2 - Strategic buyer groups for Smart Fitness Equipment Platforms sector
4 - Top valuation comps for Smart Fitness Equipment Platforms companies
4.2 - Public trading comparable groups for Smart Fitness Equipment Platforms sector
Valuation benchmark group 1: Connected Fitness and Sports Technology
Garmin
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of GPS navigation and wearable technology products across diverse markets including automotive, aviation, marine, fitness, and outdoor, focusing on enhancing user experience through innovative and reliable technology solutions.
- Key Products:
- Smartwatches: Advanced wearables for fitness and health monitoring
- Automotive GPS: Navigation systems for vehicles with real-time traffic updates
- Aviation Solutions: Avionics and navigation systems for aircrafts
- Marine Electronics: Navigation, fish finding, and radar systems for marine use
- Fitness Trackers: Wearable devices for tracking physical activities and health metrics.