Company profile: Proximic
1.1 - Company Overview
Company description
- Provider of programmatic targeting solutions for advertisers, agencies and publishers. A division of Comscore, delivering contextual targeting, privacy-centric inventory curation, AI-driven predictive audiences, off-the-shelf syndicated segments, and video and web display inventory solutions that enable privacy-compliant, ID-less tactics and improve scale and performance.
Products and services
- Contextual Targeting: Engineers advanced contextual intelligence powered by Comscore datasets and an NLP contextual engine to identify target audiences without user identifiers, maximizing campaign scale and performance
- ID-less
- Predictive Audiences: Produces audience reach using AI-powered contextual targeting to find users without traditional ID-based identifiers, supporting scalable performance for advertisers, agencies, and publishers
- Privacy-compliant
- Privacy-Centric Inventory Curation: Supplies tools for media sellers to curate inventory in a privacy-compliant manner that attracts more buyers and maximizes campaign scale and performance
- Privacy-centric
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Proximic
Integral Ad Science
HQ: United States
Website
- Description: Provider of digital ad verification and optimization solutions ensuring ads are viewable by real people in safe, suitable environments. Offers checks for viewability, brand safety, ad fraud, and placement. Solutions include AI-driven Brand Safety & Suitability and Total Media Quality for TikTok (GARM Framework, Vertical Sensitivity, Category Exclusions) and MRC-accredited YouTube Viewability reporting, with expanded TikTok brand safety coverage in 11 additional countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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SuperRewards
HQ: United States
Website
- Description: Provider of monetization services for on-line games and social networks, offering a platform for dating Web-applications, software download sites, and membership/subscription-based sites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Solve Media
HQ: United States
Website
- Description: Provider of digital media advertising and internet security solutions for advertisers and publishers, delivering brand message engagement, recall, and ROI via TYPE-IN Ads: interactive ads replacing CAPTCHAs, skippable pre-roll TYPE-IN video ads, mobile TYPE-IN ads, and security-focused CAPTCHA TYPE-IN ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Jambo Media
HQ: United States
Website
- Description: Provider of online video solutions, including JamboCast, JamboTV.com, and the Jambo Video Network. JamboCast offers simple flash video players for web publishers, content owners, and advertisers to display video content from Jambo Media or their own internally created content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Jambo Media company profile →
Sonobi
HQ: United States
Website
- Description: Provider of advertising technology enabling publishers to programmatically sell guaranteed audiences against advertisers' data with premium inventory, and offering JetStream for audience forecasting and planning, CTV/OTT advertising, a programmatic + push solution, first-party identity management, supply path optimization, and push notification tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sonobi company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Proximic
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Proximic
2.2 - Growth funds investing in similar companies to Proximic
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4 - Top valuation comps for Proximic
4.2 - Public trading comparable groups for Proximic
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