Company profile: Adelphic
1.1 - Company Overview
Company description
- Provider of a people-based cross-channel demand-side platform and enterprise-ready self-service software enabling agencies, brands and other large media buyers to engage consumers across all devices and formats; fully RTB-enabled with global scale, featuring patented technology that overcomes limitations of user identification in mobile and across networked devices.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adelphic
Beacon Ads
HQ: Spain
Website
- Description: Provider of a Christian ad network that lets publishers control their ads, offering banner campaigns on high-traffic Christian sites to reach targeted Christian audiences; partnerships with publishers for placements on Biblia, The Gospel Coalition, and Blue Letter Bible; and tailored campaign management including flight dates, creative rotations, and traffic weighting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Beacon Ads company profile →
Adobe
HQ: United States
Website
- Description: Provider of digital marketing and media solutions enabling creation, deployment, measurement, and optimization of digital content across media and devices. Offers Adobe Creative Cloud and applications such as Photoshop, Illustrator, Premiere Pro, Acrobat, Lightroom, and Adobe Express for photo editing, graphic design, video editing, PDF management, and social content creation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adobe company profile →
Playnomics
HQ: United States
Website
- Description: Provider of a predictive analytics and marketing platform for free-to-play games and mobile apps, enabling marketers and developers to predict player value and behavior and act on insights with customized messaging, supported by dynamic player segmentation and drag-and-drop campaign tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Playnomics company profile →
Adform
HQ: Denmark
Website
- Description: Provider of tools that make display advertising simple, relevant, and rewarding for advertisers, agencies, and publishers, including Adform FLOW for end-to-end control across digital media, an Ad Server for measurement, verification, and creative/DCO connectivity, and a DSP for real-time activation across channels powered by advanced buying algorithms and human/machine intelligence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adform company profile →
Second Screen
HQ: United States
Website
- Description: Provider of advertising technology and marketing services that connect brands to the growing online social TV audience by selling and serving digital ads synchronized in real time with TV spots, enabling marketers to complement TV buys, engage viewers more directly, and improve return on investment for television advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Second Screen company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adelphic
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adelphic
2.2 - Growth funds investing in similar companies to Adelphic
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4 - Top valuation comps for Adelphic
4.2 - Public trading comparable groups for Adelphic
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