Company profile: SimpleReach
1.1 - Company Overview
Company description
- Provider of a content data cloud that helps brands measure and improve content ROI by unifying hundreds of data sources across websites, social channels, and publishers to show how content drives business outcomes. Offerings include the Nativo Native Platform, Brand Rank, and SPARC to engage audiences, assess brand perception, and build cookieless predictive audience models.
Products and services
- Nativo Native Platform: A measurement-centric platform that combines content with advertising control and measurement to engage new audiences and efficiently convert them into customers
- SPARC: A cookieless product powered by Nativo Predictive Audiences that analyzes data to build audience models for better performance and engagement
- Brand Rank: A score-based tool that delivers a single score measuring how content engagement impacts brand perception, enabling marketers to steer campaign decisions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SimpleReach
Specific Media
HQ: United States
Website
- Description: Provider of a next-generation media platform connecting brands with consumers across one of the largest audiences worldwide, with exclusive data partnerships, multi-screen and multi-format targeting, and innovative advertising solutions to influence purchasing decisions as they are being made.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Adaptive Medias
HQ: United States
Website
- Description: Provider of programmatic audience and content monetization solutions for website owners, app developers, and video publishers, connecting publishers, video content creators, and advertisers on a single platform. Offers mobile-first and custom video players (HTML5, IAB VAST 3.0), Media Graph for cross-device video advertising, a content marketplace, channel-specific ad opportunities, and rich media executions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Falk Realtime
HQ: Germany
Website
- Description: Provider of flexible back-end ad serving technology with an API to ingest operative data such as inventory and campaign settings, enabling virtually any user interface to connect. Offers data aggregation for data utilization and analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TreSensa
HQ: United States
Website
- Description: Provider of mobile marketing solutions leveraging branded tap-and-play HTML5 games to connect brands and game studios with target audiences on mobile. Offers custom branded game experiences, machine learning-powered user acquisition, app monetization, SDK-direct premium placements, programmatic exchange, performance-driven creative, and GameRefinery insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MaximusX
HQ: United States
Website
- Description: Provider of a media buying platform for performance marketers, brands, and agencies, offering auto-scaling, auto-optimization, and real-time reporting to address fragmentation and scale in native advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SimpleReach
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SimpleReach
2.2 - Growth funds investing in similar companies to SimpleReach
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4 - Top valuation comps for SimpleReach
4.2 - Public trading comparable groups for SimpleReach
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