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Company profile: Playr

1.1 - Company Overview

Playr Logo

Playr

Headquarter: Canada
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a technology platform enabling enterprise brands to generate, segment, and activate first-party customer data.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Playr

Adaptiv Logo

Adaptiv

HQ: United States Website
  • Description: Provider of marketing intelligence and cross-platform data automation for Mobile, VR/AR and IoT, coordinating digital marketing and operations. Offers a growing library of integrations to manage cross-platform and cross-channel campaigns with little to zero engineering assistance.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adaptiv company profile →
Bitly Logo

Bitly

HQ: United States Website
  • Description: Provider of a link management platform for brands, offering branded URL shortening, customizable QR codes, mobile-optimized landing pages, omnichannel campaign tracking and analytics, and GS1-compliant 2D barcodes. Uses HTTP 301 redirects to enable custom bitlinks and measurement of marketing efforts across channels.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bitly company profile →
ProQuo AI Logo

ProQuo AI

HQ: United Kingdom Website
  • Description: Provider of marketing and consumer insights technology that tracks brands, competition, and category, gathers daily consumer feelings across 16 metrics, and uses AI to inform brand strategy. Offers a platform for collecting and analyzing marketing and survey data, plus projects for creative testing, category deep dives, category trends, and campaign management with consultancy sessions throughout the campaign duration.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ProQuo AI company profile →
Positional Logo

Positional

HQ: United States Website
  • Description: Provider of a toolset for content teams to scale content channels and drive more organic search traffic, including tools for content optimization, internal linking suggestions, content analytics, keyword tracking and research, and competitor research.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Positional company profile →
Backyard Logo

Backyard

HQ: United States Website
  • Description: Provider of Software-as-a-Service video marketing and advertising solutions that connect local businesses with customers, leveraging the proven power of video to reach consumers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Backyard company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Playr

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Playr

2.2 - Growth funds investing in similar companies to Playr

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4 - Top valuation comps for Playr

4.2 - Public trading comparable groups for Playr

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4.3 - M&A Transactions similar to Playr

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Playr

What does Playr do?

Playr is a provider of a technology platform enabling enterprise brands to generate, segment, and activate first-party customer data.

Who are Playr's competitors?

Playr's competitors and similar companies include Adaptiv, Bitly, ProQuo AI, Positional, and Backyard.

Where is Playr headquartered?

Playr is headquartered in Canada.

How many employees does Playr have?

Playr has 1,000 employees 🔒.

When was Playr founded?

Playr was founded in 2010 🔒.

What sector and industry vertical is Playr in?

Playr is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Playr

Who are the top strategic acquirers in Playr's sector and industry

Top strategic M&A buyers and acquirers in Playr's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Playr?

Top strategic M&A buyers groups and sectors for Playr include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Playr's sector and industry vertical

Which are the top PE firms investing in Playr's sector and industry vertical?

Top PE firms investing in Playr's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Playr's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Playr's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Playr's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Playr include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Playr's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Playr?

The key public trading comparables and valuation benchmarks for Playr include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Playr for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Playr with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Playr's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Playr with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Playr's' sector and industry vertical?

Access recent funding rounds and capital raises in Playr's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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