Company profile: Forsta
1.1 - Company Overview
Company description
- Provider of customer experience and research technology, offering insights software for surveys, qualitative research, and market experience. Includes the Forsta HX Platform to gather, analyze, visualize and act on insights across customer, employee, patient and local domains; market research tools (sample/panel management, analytics, reporting); experience management, Retail HX, survey design/deployment, and data visualization/reporting.
Products and services
- Forsta HX Platform: A modular, enterprise-grade platform engineered to gather, analyze, visualize, and act on insights across customer, employee, patient, and local domains to enhance human experiences
- Market Research Technology: A comprehensive, research-grade suite delivering sample and panel management, surveying, analytics, reporting, and data visualization for market research
- Survey Design and Deployment: A custom-engineered toolkit that creates and deploys surveys to collect insights from any audience, supported by comprehensive design and reliable management of reporting requirements
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Forsta
Appcues
HQ: United States
Website
- Description: Provider of a no-code platform to measure and improve product adoption by enabling non-technical teams to track and analyze product usage and publish in-app experiences, including onboarding tours, announcements, and surveys. Includes experience creation (flows, tooltips, slideouts, hotspots), personalization and targeting with reporting, user feedback collection (surveys, NPS), feature adoption support, and onboarding checklists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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- Acquisitions: ●●
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Receptive
HQ: United Kingdom
Website
- Description: Provider of Product Demand Intelligence for software companies, enabling data-driven product decisions by translating demand from customers, internal teams, and the market into actionable insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ascension Software
HQ: United States
Website
- Description: Provider of computing technology and software services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Userflow
HQ: United States
Website
- Description: Provider of a platform for SaaS companies to build customized in-app tours, checklists, and surveys without code.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Synap
HQ: United States
Website
- Description: Provider of software that automatically organizes customer communication at every stage of the relationship, leveraging advancements in the API ecosystem, mobile platforms, and data analysis to create empowering customer experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Synap company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Forsta
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Forsta
2.2 - Growth funds investing in similar companies to Forsta
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4 - Top valuation comps for Forsta
4.2 - Public trading comparable groups for Forsta
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