Company profile: Informative
1.1 - Company Overview
Company description
- Provider of online tools to identify customer priorities and form brand communities, along with marketing analytics services. Offerings include survey, community and forum, blog, and profiling services. Serves advertising agencies, marketing services firms, and media properties.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Informative
Alida
HQ: Canada
Website
- Description: Provider of a continuous customer insights SaaS solution that enables organizations to drive better business outcomes and ensure world-class customer journeys by combining deep insight with broad feedback to improve the customer experience for leading brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Alida company profile →
Ecrion
HQ: United States
Website
- Description: Provider of a purpose-built, modular platform for document automation, customer communication management, customer experience automation, and digital experience solutions, enabling genuine one-on-one customer connections. Offerings include tools to design, generate, and distribute communications across channels, monitor journeys and automate personalized outreach, and the MHC EngageCX suite for compliant, efficient communications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ecrion company profile →
Mexedia
HQ: Italy
Website
- Description: Provider of telecommunications and business services, offering SMS Business to manage telecommunications and telematics communications, including contract execution and technical management; Mail Marketing for automated commercial emails to users who provided addresses; and a Whistleblowing Management System ensuring confidentiality and protection for both reporter and reported.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mexedia company profile →
Gainsight
HQ: United States
Website
- Description: Provider of customer success and product experience software: Gainsight CS to manage customer relationships, improve retention and drive growth with data-driven insights and automation; Gainsight PX for in-app guidance and analytics; Staircase AI for real-time sentiment, risk and opportunity insights; Customer Communities for self-service engagement; Customer Education for digital onboarding and training.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Gainsight company profile →
Idiomatic
HQ: United States
Website
- Description: Provider of an AI-driven voice-of-customer platform that analyzes customer feedback across support tickets, NPS surveys, and app reviews to identify and track issues, trends, drivers, and sentiment. Offers custom data labels, ticket group summaries, tailored sentiment models, user segment tracking, and automated support ticket routing and triage to improve product and service experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Idiomatic company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Informative
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Informative
2.2 - Growth funds investing in similar companies to Informative
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4 - Top valuation comps for Informative
4.2 - Public trading comparable groups for Informative
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