Company profile: Datarista
1.1 - Company Overview
Company description
- Provider of a Data-as-a-Service platform enabling third-party sales and marketing data delivery, integration, and real-time updates within leading cloud-based CRM and marketing automation platforms. Offers automated append and update services, prospecting tools to search and add new records, and seamless integrations with Salesforce, Marketo, and Eloqua.
Products and services
- Automated Append and Update: CRM-integrated service that matches and appends licensed fields to customer records, then automatically updates any changes for ongoing data enhancement within cloud CRM
- Data-as-a-Service Platform: Cloud-based platform that delivers real-time, relevant third-party data, enabling minimal-code integrations and update services for enhancement and prospecting within Salesforce, Marketo, Eloqua, and other CRM/marketing automation systems
- Prospecting Tools: CRM-embedded components that let users search third-party datasets and add new records directly into business processes for prospecting inside popular marketing automation and CRM platforms
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Datarista
Yola
HQ: United States
Website
- Description: Provider of a freemium, cloud-based SaaS website builder and hosting platform enabling users and businesses with no programming knowledge to create agency-quality websites quickly and from any device. Operates a direct business at Yola.com with over 13M users in 175+ countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Nexiga
HQ: Germany
Website
- Description: Provider of market transparency, geo-marketing, and holistic services as a marketing agency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nexiga company profile →
LiftIgniter
HQ: United States
Website
- Description: Provider of a machine learning personalization API powering real-time, dynamic user interactions across digital touchpoints. Offers a Real-Time Personalization Engine; tools including Widget Creator, Filter Controls, Analytics Dashboard, and Catalog Manager; and the Velocity Plan with 500k API calls per month, basic support, and simple analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lucid
HQ: United States
Website
- Description: Provider of an audience platform that sources and understands human answers—deterministic data on human behavior at scale—developing Fulcrum, a global marketplace for market research sample, and Federated Sample, a full-service sample provider, introducing programmatic buying and selling to the market research industry, serving market research, advertising technology, and business consultancy.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lucid company profile →
Fulcrum
HQ: United States
Website
- Description: Provider of a product-led success platform for B2B SaaS that grows net revenue retention by automatically spotting outcome-focused customer segments and enabling adaptable in-product engagement. Solutions include digital customer success, automated and adaptive segmentation with real-time personalization, personalized messaging, goal setting, and ROI scorecards to track customer objectives.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fulcrum company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Datarista
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Datarista
2.2 - Growth funds investing in similar companies to Datarista
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4 - Top valuation comps for Datarista
4.2 - Public trading comparable groups for Datarista
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