Company profile: MarketMuse
1.1 - Company Overview
Company description
- Provider of an AI-driven demand generation SaaS platform that analyzes web data to build articles driving search traffic and engagement. Solutions include automated content inventory audits, content planning using page/SERP insights, topic cluster creation and analysis, competitive content gap analysis, keyword research and prioritization, and content briefs with topics, questions, and links.
Products and services
- Cluster Creation & Analysis: Constructs AI-driven content clusters to comprehensively cover topics, explicitly surfacing topics to include and their value to guide strategic coverage
- Content Briefing: Engineers SaaS-based article blueprints, detailing topics to cover, questions to answer, and links to include for high-quality drafting
- Content Planning: Produces enterprise-grade content plans rapidly using page-level, site-level, and SERP insights to architect effective editorial initiatives
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MarketMuse
Playr
HQ: Canada
Website
- Description: Provider of a technology platform enabling enterprise brands to generate, segment, and activate first-party customer data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Vidyard
HQ: Canada
Website
- Description: Provider of a business video platform and video marketing tools to host and manage videos, drive engagement, track individual viewer activity, and turn views into action to drive revenue. Offerings include video messaging, digital sales rooms, AI avatars, automated prospecting, business video hosting, and an AI script generator, with viewer-behavior insights for marketing automation systems and CRM.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Vidyard company profile →
Opinary
HQ: Germany
Website
- Description: Provider of interactive opinion-sharing and engagement tools for brands and publishers, including voting formats (Speedo, Slider, Multiple Choice) to activate audiences with contextual questions, generate first-party data, monetize via advertising, pre-qualify users to drive quality traffic, and segment audiences for precise targeting across premium publisher networks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Opinary company profile →
Interactive Medica
HQ: United Kingdom
Website
- Description: Provider of award-winning, UK-based services that address the hectic and complex commercial activities of life sciences companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Interactive Medica company profile →
Perch Interactive
HQ: United States
Website
- Description: Provider of a digital shopper marketing platform delivering insights for merchandising and marketing products, digital content, and sales conversion to support real-time shopper marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Perch Interactive company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MarketMuse
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MarketMuse
2.2 - Growth funds investing in similar companies to MarketMuse
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4 - Top valuation comps for MarketMuse
4.2 - Public trading comparable groups for MarketMuse
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