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Company profile: Shiny Ads

1.1 - Company Overview

Shiny Ads Logo

Shiny Ads

Headquarter: Canada
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a self-serve, end-to-end programmatic direct advertising platform for digital publishers, enabling publishers to control the advertising purchase process and removing inefficiencies in selling and buying premium inventory to increase revenues and profits.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Shiny Ads

Ad.net Logo

Ad.net

HQ: United States Website
  • Description: Provider of digital advertising services enabling online advertisers to reach new audiences via a private network of top quality publishers and distribution channels. Offers proprietary technology in Search, Display and Video; search and keyword intent tools beyond traditional search engines; Ad.net Social; predictive analytics to identify potential customers; and integrates with tracking partners to measure campaign performance and results.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ad.net company profile →
KMTX Logo

KMTX

HQ: France Website
  • Description: Provider of AI-driven performance marketing software and services, including a Programmatic Data Cloud for log-level data processing and granular analysis; AI Media Trading for round-the-clock campaign optimization; Semantic Audiences for precise keyword-based targeting; Data-Driven Media Plans using predictive analytics; and Persona Profiles to understand target behaviors.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full KMTX company profile →
Affinity Logo

Affinity

HQ: United States Website
  • Description: Provider of contextual advertising, media, and monetization solutions delivered via Affinity.com's global pay-per-click and display advertising networks for advertisers and publishers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Affinity company profile →
Kixer Logo

Kixer

HQ: United States Website
  • Description: Provider of a native mobile advertising network enabling premium content and web publishers to better monetize the mobile web through ad inventory, helping publishers enter the user acquisition marketplace and offering application developers opportunities to attract a highly engaged user base via its distribution outlet.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Kixer company profile →
Eyereturn Marketing Logo

Eyereturn Marketing

HQ: Canada Website
  • Description: Provider of end-to-end digital advertising solutions for online marketing in Canada and the United States, offering bilingual websites/microsites, databases, email deployment, and online promotions including instant win contests, sweepstakes, flash games, and interactive sales. Services span media (display, mobile, video, audio, connected TV, digital out of home, native), data (1st-party, custom audience segments, attribution, conversion), search, social, email, and SMS.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Eyereturn Marketing company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Shiny Ads

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Shiny Ads

2.2 - Growth funds investing in similar companies to Shiny Ads

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4 - Top valuation comps for Shiny Ads

4.2 - Public trading comparable groups for Shiny Ads

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4.3 - M&A Transactions similar to Shiny Ads

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Shiny Ads

What does Shiny Ads do?

Shiny Ads is a provider of a self-serve, end-to-end programmatic direct advertising platform for digital publishers, enabling publishers to control the advertising purchase process and removing inefficiencies in selling and buying premium inventory to increase revenues and profits.

Who are Shiny Ads's competitors?

Shiny Ads's competitors and similar companies include Ad.net, KMTX, Affinity, Kixer, and Eyereturn Marketing.

Where is Shiny Ads headquartered?

Shiny Ads is headquartered in Canada.

How many employees does Shiny Ads have?

Shiny Ads has 1,000 employees 🔒.

When was Shiny Ads founded?

Shiny Ads was founded in 2010 🔒.

What sector and industry vertical is Shiny Ads in?

Shiny Ads is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Shiny Ads

Who are the top strategic acquirers in Shiny Ads's sector and industry

Top strategic M&A buyers and acquirers in Shiny Ads's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Shiny Ads?

Top strategic M&A buyers groups and sectors for Shiny Ads include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Shiny Ads's sector and industry vertical

Which are the top PE firms investing in Shiny Ads's sector and industry vertical?

Top PE firms investing in Shiny Ads's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Shiny Ads's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Shiny Ads's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Shiny Ads's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Shiny Ads include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Shiny Ads's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Shiny Ads?

The key public trading comparables and valuation benchmarks for Shiny Ads include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Shiny Ads for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Shiny Ads with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Shiny Ads's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Shiny Ads with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Shiny Ads's' sector and industry vertical?

Access recent funding rounds and capital raises in Shiny Ads's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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