Company profile: MatchCraft
1.1 - Company Overview
Company description
- Provider of scalable search marketing solutions via Matchcraft’s advantage platform, delivering automated local SMB bid and budget management. Services include search ad creation, management, and optimization using real-time bidding algorithms; single-view Facebook and Instagram advertising for monitoring and reporting; dynamic inventory and feed-based retail campaigns; targeted display; video across Google’s network; and automotive social ads.
Products and services
- Search: Employs real-time bidding algorithms to create, manage, and optimize local SMB ad campaigns across major search engines in an automated manner
- Dynamic Inventory: Builds feed-based retail advertising by creating and managing inventory-driven campaigns for retail advertisers, aligning ads to product feeds for up-to-date catalog promotion
- Social: Unifies Facebook and Instagram advertising into a single-view dashboard for monitoring and reporting, streamlining campaign oversight and performance tracking for SMB marketers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MatchCraft
Spirable
HQ: United Kingdom
Website
- Description: Provider of a SaaS platform that merges creative assets with customer, social and environmental data to generate contextual, reactive, personalized video at scale, plus solutions including ad spend management across digital channels with access to sports fans, automated ad production using dynamic creative powered by sports data, gamification tools for engaging sports fans and collecting first-party data, and a sports data API with interactive content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Driving Revenue
HQ: United States
Website
- Description: Provider of a full-service affiliate marketing solution comprised of online marketers, developers, and analysts, equipping site owners with powerful, innovative tools to maximize their online ventures.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Oolo
HQ: Israel
Website
- Description: Provider of an autonomous monitoring platform for digital media, built by publishers for publishers. Delivers deep monitoring for user acquisition and dynamic monetization; integrates mediation, network, and analytics data; applies situational intelligence, modeling, and continuous monitoring to detect deviations in real time, surface root causes, and guide optimization of media mix, ad spend, and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Beeswax
HQ: United States
Website
- Description: Provider of a scalable, customizable, cloud-based programmatic bidding platform, including Bidder-as-a-Service (BaaS) to build custom buying solutions and decisioning algorithms with white label, custom optimization, and extensible APIs, and Beeswax DSP, a full-featured DSP offering off-the-shelf customizations, data transparency, reporting, and workflow customization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Beeswax company profile →
Zefr
HQ: United States
Website
- Description: Provider of AI-powered video advertising solutions that create targeted video ad placements and ensure brand safety and suitability, including measurement for TikTok, verification for Facebook Feed, the Atrium Measurement Suite for post-campaign insights across walled gardens aligned with GARM standards, and misinformation measurement and targeting, leveraging technology and human review.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zefr company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MatchCraft
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MatchCraft
2.2 - Growth funds investing in similar companies to MatchCraft
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4 - Top valuation comps for MatchCraft
4.2 - Public trading comparable groups for MatchCraft
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