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Company profile: Vertro

1.1 - Company Overview

Vertro Logo

Vertro

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of web and mobile services, owning and operating the ALOT product portfolio, which is designed to enhance how consumers engage with content online by enabling Internet users to discover best-of-the-web third-party content.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Vertro

SiteGainer Logo

SiteGainer

HQ: Sweden Website
  • Description: Provider of next-generation A/B testing and conversion optimization platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SiteGainer company profile →
Lucid Logo

Lucid

HQ: United States Website
  • Description: Provider of an audience platform that sources and understands human answers—deterministic data on human behavior at scale—developing Fulcrum, a global marketplace for market research sample, and Federated Sample, a full-service sample provider, introducing programmatic buying and selling to the market research industry, serving market research, advertising technology, and business consultancy.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Lucid company profile →
Optimizely Logo

Optimizely

HQ: United States Website
  • Description: Provider of a digital experience platform combining content, commerce, multi-channel marketing, and predictive analytics. Offers a CMS; content marketing; web and feature experimentation; and configured and customized commerce with multi-site support, visitor targeting, inventory management, and custom checkout workflows, plus intelligent optimization, lead generation, web product recommendations, conversion, and analytics.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Optimizely company profile →
HapYak Logo

HapYak

HQ: United States Website
  • Description: Provider of an interactive video platform that transforms passive viewing into active participation with polls, quizzes, shopping carts; offering native video cloud interactivity, Brightcove interactivity (drag-and-drop, no IT skills), personalization, in-video purchases with shoppable video experiences, live interactivity (live chat and mobile web-first interactive player overlays), and overlays to add context or information to videos.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full HapYak company profile →
System1 Logo

System1

HQ: United States Website
  • Description: Provider of technology and marketing solutions that identify and unlock consumer intent, using a best-in-class platform to build and grow brands and businesses across Publishing, Search, and Applications & Services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full System1 company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Vertro

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Vertro

2.2 - Growth funds investing in similar companies to Vertro

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4 - Top valuation comps for Vertro

4.2 - Public trading comparable groups for Vertro

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4.3 - M&A Transactions similar to Vertro

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Vertro

What does Vertro do?

Vertro is a provider of web and mobile services, owning and operating the ALOT product portfolio, which is designed to enhance how consumers engage with content online by enabling Internet users to discover best-of-the-web third-party content.

Who are Vertro's competitors?

Vertro's competitors and similar companies include SiteGainer, Lucid, Optimizely, HapYak, and System1.

Where is Vertro headquartered?

Vertro is headquartered in United States.

How many employees does Vertro have?

Vertro has 1,000 employees 🔒.

When was Vertro founded?

Vertro was founded in 2010 🔒.

What sector and industry vertical is Vertro in?

Vertro is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Vertro

Who are the top strategic acquirers in Vertro's sector and industry

Top strategic M&A buyers and acquirers in Vertro's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Vertro?

Top strategic M&A buyers groups and sectors for Vertro include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Vertro's sector and industry vertical

Which are the top PE firms investing in Vertro's sector and industry vertical?

Top PE firms investing in Vertro's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Vertro's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Vertro's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Vertro's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Vertro include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Vertro's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Vertro?

The key public trading comparables and valuation benchmarks for Vertro include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Vertro for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Vertro with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Vertro's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Vertro with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Vertro's' sector and industry vertical?

Access recent funding rounds and capital raises in Vertro's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

Ready to Find the Right Buyers?

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