Company profile: Claritas
1.1 - Company Overview
Company description
- Provider of marketing information resources, market analysis software tools, and business issues consulting services for consumer and B2B marketing, including audience segmentation, demographics, cartographics, and syndicated research, enabling marketers to pinpoint their ideal market.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Claritas
SnapApp
HQ: United States
Website
- Description: Provider of a simple, drag-and-drop platform that enables marketers to create personalized interactive experiences to activate buyers, accelerate leads through the funnel, and unleash growth, offering a wide variety of content types across multiple channels and robust integrations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SnapApp company profile →
Alliant
HQ: United States
Website
- Description: Provider of data-driven marketing and credit solutions, offering people-based audience targeting across devices and channels; enrichment of first-party data with transactional, demographic, lifestyle, automotive attributes, predictive scores, and fraud indicators; deterministic predictive modeling; cooperative DataHub membership; and alternative credit decisioning, prescreening, and billing management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Alliant company profile →
gen.video
HQ: United States
Website
- Description: Provider of an enterprise influencer marketing and social commerce platform focused on ecommerce impact and analytics, offering tools for campaign management, performance analysis, influencer CRM (Backstage), collaboration services, Groundwork for research and selection, pre-populated influencer lists, and a video management system.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full gen.video company profile →
dunnhumby
HQ: United Kingdom
Website
- Description: Provider of customer science solutions that help retailers and brands analyze data from 660 million shoppers to create personalized experiences and build loyalty. Offerings include AI-driven Assortment for localized ranges, dunnhumby Sphere for retail media planning, execution and measurement, dunnhumby Shop for shopper insights, and Price & Promotions to optimize pricing and promotions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full dunnhumby company profile →
Critical Impact
HQ: United States
Website
- Description: Provider of an all-in-one email marketing platform offering email and social network marketing solutions for companies, including email marketing automation, SMS marketing, API transactional email via SMTP and API integrations, email analytics, and tools for forms, landing pages, and polls, plus white-label email marketing for agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Critical Impact company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Claritas
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Claritas
2.2 - Growth funds investing in similar companies to Claritas
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4 - Top valuation comps for Claritas
4.2 - Public trading comparable groups for Claritas
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