Company profile: Apollo Program
1.1 - Company Overview
Company description
- Provider of marketing, strategy, and data intelligence solutions powered by proprietary technology delivering competitive intelligence and transparency into real-world consumer behavior to help brands make effective decisions. Offerings include Observatory, Parallax cloud DAM, Rover API scraping to analyze content consumption and sentiment, a data-integration Platform, Insights, and Activation dashboards and media segments.
Products and services
- Platform: Apollo architects a multi-source software system that integrates data from various sources to produce insights on consumer behavior and marketing effectiveness
- Observatory®: Apollo engineers a proprietary consumer behavior platform for data capture, deep analysis, and centralized management of consumer groups to illuminate real-world behavior patterns
- Activation: Apollo produces a dashboard-driven product with media segments that target marketing messages to the right consumers.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Apollo Program
CX Moments
HQ: Ireland
Website
- Description: Provider of AI and machine-learning text analytics for customer surveys, CRM records, and webchat, offering contact center solutions including GenAI auto scoring to automate QA, AI-powered conversation analytics, agent coaching dashboards and plans, an integrated LMS for training, and BI services that consolidate QA data to provide instant, data-driven insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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NextHealth Technologies
HQ: United States
Website
- Description: Provider of a healthcare analytics solution that tells you what works, how well, and for whom.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NextHealth Technologies company profile →
Circana
HQ: United States
Website
- Description: Provider of consulting services focused on the complexities of customer behavior. Founded in 1966.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Circana company profile →
Trak Data
HQ: Canada
Website
- Description: Provider of AI and machine learning to transform manual data science and modeling techniques into an automated process.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Trak Data company profile →
StackCommerce
HQ: United States
Website
- Description: Provider of a native commerce platform delivering turnkey solutions for online publishers and brands to increase user engagement, growth, and monetization. Offerings include white-label shops with AI-driven personalization plus logistics, security, and support; affiliate commerce with exclusive inventory and high-margin deals; CPC-based native advertising; original commerce content; and brand-publisher content marketing services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full StackCommerce company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Apollo Program
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Apollo Program
2.2 - Growth funds investing in similar companies to Apollo Program
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4 - Top valuation comps for Apollo Program
4.2 - Public trading comparable groups for Apollo Program
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