Company profile: Awesome
1.1 - Company Overview
Company description
- Provider of tools that measure the performance of social marketing campaigns, showing how social marketing leads to signups, purchases, and other business goals for brands and developers in technology, media, and retail. Offers developer APIs, embeddable code to track content sharing and interaction, and subscription-based paid plans.
Products and services
- Paid Plans: Tiered subscription-based packages that grant access to awe.sm’s social marketing measurement products with varying features and usage volumes for tracking signups, purchases, and other business goals
- Developer APIs: Developer-grade APIs that integrate awe.sm’s social media tracking into applications to measure campaign performance driving signups, purchases, and other business goals for brands and developers
- Embeddable Code: Modular code snippets embedded on websites to track how content is shared and interacted with, enabling measurement of social marketing performance related to signups, purchases, and other goals
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Awesome
PostUp
HQ: United States
Website
- Description: Provider of an omni-channel email marketing platform and services for publishers, offering tools to create, manage, and optimize campaigns; a code-free content builder for dynamic, personalized emails; automated customer journeys; an AI subject line assistant; inventory management; and contact tagging for segmentation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Digimind
HQ: United States
Website
- Description: Provider of social media intelligence software for brands and agencies, delivering social media monitoring and competitive intelligence to transform social and online data into actionable business insights and accelerate insights-driven digital transformation; recognized by Forrester and Gartner.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Apptimize
HQ: United States
Website
- Description: Provider of real-time optimization and feature management for native iOS and Android apps, web, and OTT services, enabling instant updates, A/B testing, feature release management, feature flags, cross-platform, mobile and web optimization, and analytics to increase revenue and engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Userfox
HQ: United States
Website
- Description: Provider of a SaaS platform that enables companies to design personalized, trigger-based emails to improve user retention, including welcome, inactivity, and custom triggers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Userfox company profile →
Fizziology
HQ: United States
Website
- Description: Provider of social media-driven insights and analytics for the media and entertainment industry, offering casting analysis, marketing performance measurement, fan identification, and ad effectiveness solutions, including MarketCast Ad Effect, Cross Platform Brand Effect, Campaign Effect, Brand Lift, and Brand Tracking+ to predict response, measure resonance, and track fandom and brand health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fizziology company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Awesome
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Awesome
2.2 - Growth funds investing in similar companies to Awesome
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4 - Top valuation comps for Awesome
4.2 - Public trading comparable groups for Awesome
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