Company profile: SoftVu
1.1 - Company Overview
Company description
- Provider of marketing automation solutions through a hosted SaaS platform that integrates with CRM and LMS to streamline marketing communication via automated workflows. Offerings include a marketing automation platform for mortgage banking, strategic marketing development, campaign management, behavior-triggered email campaigns with sales alerts, FCRA-compliant credit prescreen offers, and creative design and development.
Products and services
- Credit Prescreen Offers: SoftVu delivers an Automated Credit Screening program leveraging credit scores to provide insights into lead quality while ensuring FCRA-compliant mortgage banking prospect identification
- Email Marketing Campaigns: SoftVu produces behavior-triggered email campaigns responding to specific behaviors, events, or statuses, with instant alerts to sales teams when prospects engage via the automated platform
- Marketing Automation Platform: SoftVu engineers a SaaS-hosted platform integrating popular CRM and LMS to automate workflows that plan, create, manage, deliver, and track personalized mortgage banking campaigns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SoftVu
Womply
HQ: United States
Website
- Description: Provider of a local commerce platform offering apps, APIs, marketing, and financial tools for over 500,000 American businesses. Features include reputation monitoring to manage reviews, a pre-populated customer directory with visit history and spend, loyalty tracking of credit card transactions and revenue, and customer insights to compare revenue, transactions, and average purchase price with nearby businesses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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SOCi
HQ: United States
Website
- Description: Provider of AI-powered marketing solutions for multi-location businesses, leveraging proprietary Genius AI and a suite of Genius Agents to deliver a first-of-its-kind AI-powered digital workforce capable of handling the workload of 1,000 local marketers, empowering brands to achieve unmatched digital visibility.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sparkroom
HQ: United States
Website
- Description: Provider of performance marketing technology and services for higher education, offering a cloud-based SaaS platform that centralizes campaign and lead data, integrates disparate systems, and delivers holistic performance insights; lead management with PPL media planning, validation and scoring; marketing automation; analytics dashboards and cross-channel attribution; and custom implementation and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Contentsquare
HQ: France
Website
- Description: Provider of an AI-driven digital experience analytics platform that captures and analyzes customer behavior on websites and apps, offering session replay, zone-based heatmaps, and automated insights via Contentsquare AI. Also provides product analytics, customer feedback, monitoring services, and a secure, scalable cloud (Contentsquare Cloud) ensuring data privacy and seamless analytics operations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Contentsquare company profile →
Velocidi
HQ: United States
Website
- Description: Provider of a private customer data platform (CDP) deployed in each client’s own infrastructure for direct-to-consumer brands to collect, unify, and activate first-party customer data. Offers machine learning audience segmentation and prediction, privacy-conscious data handling with complete brand ownership and control, a growth strategies catalogue, and a lifecycle customer map to improve marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Velocidi company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SoftVu
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SoftVu
2.2 - Growth funds investing in similar companies to SoftVu
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4 - Top valuation comps for SoftVu
4.2 - Public trading comparable groups for SoftVu
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