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Company profile: Ad-Lib.io

1.1 - Company Overview

Ad-Lib.io Logo

Ad-Lib.io

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of digital creative technology and services, including AI-driven creative management and optimization platforms that streamline production, align media, and enable multi-market activations and audience targeting. Integrates directly with Google, DV360, YouTube, and Facebook/Instagram to manage creative variants and improve deployment. UK-based DoubleClick Creative Marketing Partner; delivers optimized creative without buying media.

Products and services

  • Creative Management Platform: An intelligent-automation system that streamlines production and optimization of ad creatives across digital channels, improving deployment of digital creative while delivering excellent, optimised creative without media buying
  • Personalize 2.0: An AI-driven platform that unifies creative management, media alignment, and creative intelligence to execute multi-market activations, precise audience targeting, and AI-driven performance optimization
  • Platform Integrations: Direct-integrated connections to Google, DV360, YouTube, and Facebook/Instagram that enable seamless creative variant management and ad targeting across platforms for improved digital creative deployment

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Ad-Lib.io

CityGrid Logo

CityGrid

HQ: United States Website
  • Description: Provider of online media services that connect web and mobile publishers with local advertising organizations and help local businesses manage their online presence and promote across local review sites, search engines, yellow page directories, and mobile applications.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full CityGrid company profile →
Match2One Logo

Match2One

HQ: Sweden Website
  • Description: Provider of an AI-driven programmatic advertising platform that automates display, retargeting, and contextual ad campaigns using AI to predict and target potential customers and optimize ad placements and performance. Includes a drag-and-drop Creative Studio, Banner Maker, and insightful reporting on where ads are shown and cost.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Match2One company profile →
AdReady Logo

AdReady

HQ: United States Website
  • Description: Provider of a self-serve, end-to-end programmatic display platform that combines the efficiency and hyper-targeting of programmatic display with scalable, compelling creative executions to deliver Programmatic Creative and media placement; a division of CPXi.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdReady company profile →
Enreach Logo

Enreach

HQ: Denmark Website
  • Description: Provider of a first-party audience data management platform for digital publishers, integrating end-to-end audience-targeted campaign planning, optimization, and reporting. Enables publishers to create advertiser-relevant audiences by fusing behavior and semantec online data with market research data.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Enreach company profile →
Adphorus Logo

Adphorus

HQ: Turkey Website
  • Description: Provider of a travel marketing and Facebook/Instagram ad management platform enabling performance advertisers to build, manage, optimize, and analyze campaigns. Offers traveler insights, AI-powered audience targeting, multichannel activation and budget optimization across social, display, email, SMS, and video, connected guest experience tools, and a data-rich traveler ecosystem.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adphorus company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Ad-Lib.io

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Ad-Lib.io

2.2 - Growth funds investing in similar companies to Ad-Lib.io

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4 - Top valuation comps for Ad-Lib.io

4.2 - Public trading comparable groups for Ad-Lib.io

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4.3 - M&A Transactions similar to Ad-Lib.io

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Ad-Lib.io

What does Ad-Lib.io do?

Ad-Lib.io is a provider of digital creative technology and services, including AI-driven creative management and optimization platforms that streamline production, align media, and enable multi-market activations and audience targeting. Integrates directly with Google, DV360, YouTube, and Facebook/Instagram to manage creative variants and improve deployment. UK-based DoubleClick Creative Marketing Partner; delivers optimized creative without buying media.

Who are Ad-Lib.io's competitors?

Ad-Lib.io's competitors and similar companies include CityGrid, Match2One, AdReady, Enreach, and Adphorus.

Where is Ad-Lib.io headquartered?

Ad-Lib.io is headquartered in United Kingdom.

How many employees does Ad-Lib.io have?

Ad-Lib.io has 1,000 employees 🔒.

When was Ad-Lib.io founded?

Ad-Lib.io was founded in 2010 🔒.

What sector and industry vertical is Ad-Lib.io in?

Ad-Lib.io is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Ad-Lib.io

Who are the top strategic acquirers in Ad-Lib.io's sector and industry

Top strategic M&A buyers and acquirers in Ad-Lib.io's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Ad-Lib.io?

Top strategic M&A buyers groups and sectors for Ad-Lib.io include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Ad-Lib.io's sector and industry vertical

Which are the top PE firms investing in Ad-Lib.io's sector and industry vertical?

Top PE firms investing in Ad-Lib.io's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Ad-Lib.io's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Ad-Lib.io's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Ad-Lib.io's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Ad-Lib.io include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Ad-Lib.io's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Ad-Lib.io?

The key public trading comparables and valuation benchmarks for Ad-Lib.io include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Ad-Lib.io for public valuation benchmarks?

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What are recent M&A transactions in Ad-Lib.io's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Ad-Lib.io with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Ad-Lib.io's' sector and industry vertical?

Access recent funding rounds and capital raises in Ad-Lib.io's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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