Company profile: Adtriba
1.1 - Company Overview
Company description
- Provider of cross-channel digital marketing management and measurement solutions based on data-driven attribution, AI, and user journey analysis. Integrates user journey data across all channels, including TV ads and offline campaigns, to track, control, and optimize journeys. Offerings include Adtriba Core, Adtriba Sphere for Marketing Mix Modeling, Incrementality Testing, and Triangulation.
Products and services
- Adtriba Sphere: An AI-powered, econometric-grade Marketing Mix Modeling product that uses aggregated data to produce insights on channel performance and optimize budget allocation across campaigns
- Adtriba Core: An enterprise-grade multi-touch attribution system that applies machine learning to all user journey events, integrating TV ads and offline campaigns to deliver detailed reporting and accurate attribution
- Triangulation: A methodologically rigorous approach that combines MMM, MTA, and incrementality testing to construct a comprehensive understanding of marketing performance across channels and activities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adtriba
Centerfield
HQ: United States
Website
- Description: Provider of advertising technology and search engine marketing solutions. Develops intelligent big data-driven marketing and sales technology leveraging real-time biddable media (RTB), automated call routing, and customized scripting. Through its proprietary Dugout platform and 1,500-person sales and retention center, delivers new customers at scale to leading brands worldwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Choozle
HQ: United States
Website
- Description: Provider of a self-service digital advertising platform that uses detailed consumer data to power programmatic campaigns across display, video, mobile, audio, connected TV, and digital out-of-home via a single interface. Offers managed and self-service options plus tools for campaign goal setting, creation, targeting, bidding, optimizing, reporting, and services for display, video, and connected TV.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Conversant
HQ: United States
Website
- Description: Provider of personalized digital marketing leveraging cutting-edge technology, bold creative and a staggering amount of data. Serves 4,000 clients, including 400+ blue-chip brands and 65 of the Internet Retailer Top 100, coupled with CJ Affiliate, the world's largest affiliate marketing network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Affinity
HQ: United States
Website
- Description: Provider of contextual advertising, media, and monetization solutions delivered via Affinity.com's global pay-per-click and display advertising networks for advertisers and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Affinity company profile →
The Trade Desk
HQ: United States
Website
- Description: Provider of a self-service demand-side platform enabling ad buyers to purchase and manage data-driven digital campaigns across display, video, social, and Connected TV. Offerings include Kokai for audience-based buying with premium inventory, measurement tools, and enhanced AI; identity solutions to keep pace with regional regulations; and retail media using retailer first-party data to tie ads to sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Trade Desk company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adtriba
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adtriba
2.2 - Growth funds investing in similar companies to Adtriba
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4 - Top valuation comps for Adtriba
4.2 - Public trading comparable groups for Adtriba
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