Company profile: The Exchange Lab
1.1 - Company Overview
Company description
- Provider of a multi-platform programmatic digital media marketplace solution that unifies top demand-side platforms, marketing technologies and exchanges into a single touchpoint, delivering efficient campaigns that evaluate audience interactions to help clients find prospects.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to The Exchange Lab
Bering Media
HQ: Canada
Website
- Description: Provider of an audience network for broadband Internet service providers and mobile network operators, using doubleblind privacy technology that enables advertisers to leverage carrier data across multiple networks while ensuring data remains within each carrier’s own network; platform used by virtually all US broadband service providers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bering Media company profile →
Resonate
HQ: United States
Website
- Description: Provider of a platform that translates deep insights into people's values, preferences, and beliefs into more relevant marketing and advertising. Uses motivations-based targeting to power online ad campaigns for political campaigns, advocacy groups, and major consumer brands, going beyond demographic, behavioral, or interest targeting to reach audiences based on values such as patriotism.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Resonate company profile →
Adjug
HQ: United Kingdom
Website
- Description: Provider of an online advertising marketplace that connects buyers and sellers of online ads, delivering transparency, control, and choice. Enables publishers to take control of inventory to increase earnings and helps advertisers run better campaigns by knowing where each conversion and traffic is coming from.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adjug company profile →
Postclick
HQ: United States
Website
- Description: Provider of post-click automation technology to turn more ad clicks into conversions and increase return on ad spend, offering the Instapage landing page builder with 500+ layouts and AI content generation, experimentation tools (A/B testing, heatmaps, AI experiments), personalization for audiences and ad groups, AdMap for ad-to-page relevance, and collaboration tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Postclick company profile →
GroundTruth
HQ: United States
Website
- Description: Provider of location technology and real-world data solutions that drive results by mapping real-world behavior with proprietary Blueprints technology, delivering superior consumer insights to help build brands and increase sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full GroundTruth company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for The Exchange Lab
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to The Exchange Lab
2.2 - Growth funds investing in similar companies to The Exchange Lab
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4 - Top valuation comps for The Exchange Lab
4.2 - Public trading comparable groups for The Exchange Lab
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