Company profile: GroundTruth
1.1 - Company Overview
Company description
- Provider of location technology and real-world data solutions that drive results by mapping real-world behavior with proprietary Blueprints technology, delivering superior consumer insights to help build brands and increase sales.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to GroundTruth
MediaRadar
HQ: United States
Website
- Description: Provider of real-time marketing intelligence, now including Vivvix, to power competitive marketing and sales decisions across 30+ channels, spanning the media, creative, and business strategies of five million brands. Offers ad sales and media buying insights, cross-media trends and category analysis, brand insights and contacts, plus Programmatic and Missed Business reports.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MediaRadar company profile →
Fluent
HQ: United States
Website
- Description: Provider of commerce media solutions connecting brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning to unlock revenue and scale customer acquisition. Offerings include post-transaction advertising, rewarded inventory via AI-powered Offerwall, performance content, audience solutions, and an influencer network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fluent company profile →
SimpleReach
HQ: United States
Website
- Description: Provider of a content data cloud that helps brands measure and improve content ROI by unifying hundreds of data sources across websites, social channels, and publishers to show how content drives business outcomes. Offerings include the Nativo Native Platform, Brand Rank, and SPARC to engage audiences, assess brand perception, and build cookieless predictive audience models.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SimpleReach company profile →
OwnerIQ
HQ: United States
Website
- Description: Provider of online advertising solutions and marketing channels for brands, retailers, and manufacturers. Offers path-to-purchase targeting across in-market shopping, intent, ownership, and duress; a second-party data marketplace; data management and monetization; co-op marketing; integrated DSP for programmatic and retailer targeting; and creative services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full OwnerIQ company profile →
Q Interactive
HQ: United States
Website
- Description: Provider of online direct marketing and media services, offering interactive marketing solutions to advertisers, their agencies, and publishers. Operates the CoolSavings marketing network and website to deliver convenient, personalized offers from various advertisers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Q Interactive company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for GroundTruth
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to GroundTruth
2.2 - Growth funds investing in similar companies to GroundTruth
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4 - Top valuation comps for GroundTruth
4.2 - Public trading comparable groups for GroundTruth
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