Company profile: Forsta
1.1 - Company Overview
Company description
- Provider of software and platforms—including the Forsta HX platform—for gathering, analyzing, visualizing, and acting on customer, employee, and market insights. Offerings span market research technology (sample/panel management, surveying, analytics, reporting, visualization), experience management, Retail HX, frontline innovation, and Voice of the Customer tools.
Products and services
- Experience Management: Enterprise-grade platform that enhances customer, employee, patient, and local experiences by gathering and analyzing insights to drive improvements across touchpoints and programs
- Forsta HX platform: Modular platform that gathers, analyzes, visualizes, and enables action on customer, employee, and market insights to inform decisions and performance
- Market Research Technology: Research-grade tools for sample and panel management, surveying, analytics, reporting, and data visualization to support market research agencies and Global 5000 programs
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Forsta
Pikato
HQ: United States
Website
- Description: Provider of mobile marketing automation for retailers to deliver targeted, time-sensitive offers, coupons and product information via their brand and mobile assets. The platform gathers real-time customer feedback and uses a machine learning engine and collective intelligence to determine and deliver the best offers and messages in real time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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OtherLevels
HQ: United States
Website
- Description: Provider of a mobile marketing and sports engagement platform featuring sophisticated segmentation, targeting and retargeting across native app and mobile web. Offerings include multi-channel intelligent messaging driven by real-time data and events; web and app messaging for mobile and desktop; geo-fenced location and event-triggered messaging; and smart messaging that automates channel selection to deliver personalized content and bet recommendations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Spiderbook
HQ: United States
Website
- Description: Provider of data science-powered sales lead discovery that helps sales reps identify who to sell to, how to reach them, and what to say to quickly close deals, using a connected business network of every company, their suppliers, partners, customers, and key decision makers to find leads that convert to opportunities 10x more than any other source.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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WhatCounts
HQ: United States
Website
- Description: Provider of email marketing data management, software, and services for marketing professionals, partnering with over 800 customers to leverage email, social media, mobile design, and the web to deliver personalized messages and drive revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MVF Global
HQ: United Kingdom
Website
- Description: Provider of customer generation solutions that help businesses acquire new customers worldwide. Services include lead generation connecting clients with ready-to-buy prospects, market insights from first-party data, and advertising. Combines content, marketing, and technology to predict and monetize buyer behavior, backed by 210+ media brands and a 34M-buyer database, operating in 50+ countries with multilingual expertise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MVF Global company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Forsta
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Forsta
2.2 - Growth funds investing in similar companies to Forsta
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4 - Top valuation comps for Forsta
4.2 - Public trading comparable groups for Forsta
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