Company profile: MediaDNA
1.1 - Company Overview
Company description
- Provider of online performance marketing services, delivering efficient, precisely targeted campaigns to wider audiences. Acts as an extension of clients' marketing teams, collaborating with networks, agencies, and advertisers to ensure campaign performance and meet individual objectives.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to MediaDNA
Nexstar Digital
HQ: United States
Website
- Description: Provider of omnichannel advertising and digital media services, offering data-driven audience targeting and optimization (Stellar), national and local advertising solutions, OTT/CTV and digital display advertising across devices, and high-viewability video strategies to maximize reach, targeting, and engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Nexstar Digital company profile →
ADmantX
HQ: Italy
Website
- Description: Provider of contextual analysis and data for audience targeting, offering a patented semantic advertising technology and a cookie-less solution that enables publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ADmantX company profile →
Column6
HQ: United States
Website
- Description: Provider of a digital advertising technology platform offering comprehensive inventory and monetization tools for CTV apps. The company aims to become the world's largest first-party data company, bringing brands and customers closer through on-device experiences. Founded in 2019 and based in New York, NY.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Peer39
HQ: United States
Website
- Description: Provider of Pre Bid non-cookie based data, starting with Semantic-based contextual categories, then Brand Safety and Page Quality, scaled at the pace of RTB. Offers the largest and most scaled set of data available from any data provider on the market and brings meaningful data points that advertisers find valuable and predictable to use to scale performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Peer39 company profile →
BlueLithium
HQ: United States
Website
- Description: Provider of online advertising network services focused on behavioral targeting to deliver ads to users. As of September 2007, the company ranked fifth largest in the United States and second largest in the United Kingdom, reaching 145 million unique visitors per month. Acquired by Yahoo! in September 2007.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BlueLithium company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MediaDNA
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MediaDNA
2.2 - Growth funds investing in similar companies to MediaDNA
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4 - Top valuation comps for MediaDNA
4.2 - Public trading comparable groups for MediaDNA
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