Company profile: Direct Digital Holdings
1.1 - Company Overview
Company description
- Provider of demand-side and supply-side advertising platforms and digital marketing services. Offers Colossus SSP to connect publishers with advertisers and optimize ad placements and yields across channels; Huddled Masses buy-side platform delivering programmatic, data-optimized campaigns and digital marketing execution for middle-market advertisers; and Orange 142 media planning, execution, and reporting across search, social, and programmatic.
Products and services
- Colossus SSP: Supply-side platform that connects publishers with advertisers, optimizing ad placements and driving advertising yields across various channels with omnichannel scale
- Huddled Masses: Buy-side DSP that engineers data-optimized programmatic campaigns and executes digital marketing for middle-market advertisers, enterprise-grade
- Orange 142: Digital marketing agency that delivers media planning, execution, and reporting across multiple channels, including search, social, and programmatic advertising, using cross-channel methodology
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Direct Digital Holdings
R/GA
HQ: United States
Website
- Description: Provider of advertising and marketing services via an international advertising agency headquartered in New York. Offers brand design (e.g., Android global brand redesign), direct-to-consumer experience transformation (e.g., United Colours of Benetton revamp), and AI-powered web experiences such as PAM, a pitch mentor that lets founders practice and get instant, personalized feedback.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Ignite Visibility
HQ: United States
Website
- Description: Provider of digital marketing and conversion optimization services, offering analytics reviews, desktop and mobile conversion audits, funnel and checkout process reviews, ongoing conversion support, and split testing. Based in San Diego, the company delivers consulting and in-house solutions to increase website traffic, grow social media communities, and drive leads and sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Two Nil
HQ: United States
Website
- Description: Provider of campaign-building services for businesses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Impact Group
HQ: United States
Website
- Description: Provider of sales and marketing services for consumer packaged goods companies, delivering omnichannel sales, merchandising, vertical expertise, business intelligence, retail analytics, strategic planning, and optimization to improve category management, in-store space, and growth across traditional and digital retail channels; supported by nineteen regional offices in the West and Cincinnati, Ohio.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Impact Group company profile →
Pebble Group
HQ: United Kingdom
Website
- Description: Provider of advertising services, digital commerce, and integrated technology solutions for the global promotional products industry, including subscription-based SaaS and services for SME distributors via Facilisgroup to enhance business efficiencies and supply chain management, and design, sourcing, and delivery of promotional merchandise and branded products for global brands through Brand Addition.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pebble Group company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Direct Digital Holdings
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Direct Digital Holdings
2.2 - Growth funds investing in similar companies to Direct Digital Holdings
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4 - Top valuation comps for Direct Digital Holdings
4.2 - Public trading comparable groups for Direct Digital Holdings
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