Company profile: NextRoll
1.1 - Company Overview
Company description
- Provider of marketing technology powered by machine learning and integrated data platforms to help businesses strategically reach buyers and grow. Serves tens of thousands of companies globally through business units including RollWorks, an account-based platform for B2B.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to NextRoll
Visto
HQ: United States
Website
- Description: Provider of a vendor-agnostic Enterprise Advertising Hub that unites the complete ad tech stack in a single user-friendly interface, bringing transparency, interoperability and accountability to digital advertising for brands, media companies and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Admeta
HQ: Sweden
Website
- Description: Provider of yield management for large online publishers, enabling them to handle all their advertising sales channels in a single system.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zemanta
HQ: United States
Website
- Description: Provider of a self-serve, enterprise programmatic advertising platform focused on native, enabling brands and digital agencies to plan, buy, manage, and optimize cross-channel campaigns across display, video, and native. Offers AI-driven bid predictions and automation, first-party analytics integrations (Google/Adobe), fully transparent reporting, user role management, and inventory planning tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Flashtalking
HQ: United States
Website
- Description: Provider of independent ad serving and analytics technology that personalizes ads in real time, measures effectiveness, and enables optimization for global brands; offerings include ad delivery and measurement across open web and CTV, creative personalization, AI-driven creative intelligence, verification (invalid traffic and viewability), and privacy-compliant identity via authenticated and probabilistic IDs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Carbon
HQ: United States
Website
- Description: Provider of an ad tech platform connecting advertisers with users via targeted Circles—curated networks of quality publishers in specific niches. Offers the Carbon Ad Network reaching developers and creators across tech, design, and development sites; curated ad partnerships; user-centric ad formats; real-time revenue tracking with automated monthly payouts; and Carbon Cover, an interactive ad unit.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Carbon company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for NextRoll
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to NextRoll
2.2 - Growth funds investing in similar companies to NextRoll
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4 - Top valuation comps for NextRoll
4.2 - Public trading comparable groups for NextRoll
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