Company profile: NinthDecimal
1.1 - Company Overview
Company description
- Provider of a location data-powered marketing platform that builds precise understanding of consumers’ physical-world behavior, enabling audience targeting, activation, attribution, analytics, insights, and data licensing. Solutions include measuring foot traffic and purchase lift, in-home engagement, and a Moments SDK delivering precise GPS/indoor location data.
Products and services
- Activation: Location-powered targeting system that activates customer intelligence to select users by location, behavior, and motivations, driving offline visits and purchases for brands
- Attribution: Foot-traffic-based measurement product that calculates advertising impact on store visits and purchase lift, supplying insights into consumer behavior resulting from campaigns
- Audiences: Offline-behavioral intelligence component that analyzes movements and behaviors to surface audience insights for campaign optimization, revealing patterns tied to consumers’ physical world activity
Key contacts
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Financial details
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1.2 - Competitors and similar companies to NinthDecimal
Circana
HQ: United States
Website
- Description: Provider of consulting services focused on the complexities of customer behavior. Founded in 1966.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Telmetrics
HQ: Canada
Website
- Description: Provider of call tracking and response analytics solutions that enable, track and analyze consumer interactions to increase engagement and return on advertising spend, helping marketers measure and monetize phone calls by using millions of unique local and toll-free phone numbers placed in online and offline ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Telmetrics company profile →
C1X
HQ: United States
Website
- Description: Provider of a data-driven programmatic advertising and martech platform for advertisers, agencies, and premium publishers, delivering a CDMP to host first-party data, data privacy/governance compliant with GDPR/CCPA, real-time ingestion/integration with 100+ partners, audience segmentation and activation, SOKA for retailers to sell/manage native ads with analytics, and mobile app analytics via SDKs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full C1X company profile →
MVP Index
HQ: United States
Website
- Description: Provider of a social media index and measurement platform for the sports and entertainment industry, used by global brands, media, and sports organizations to value sponsorships, understand who engages with or purchases their products, and benchmark sponsorship performance. Headquartered in Austin, Texas.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MVP Index company profile →
Hook Mobile
HQ: United States
Website
- Description: Provider of infrastructure and APIs for virtual mobile numbers, enabling global cloud communications via voice and SMS. Supports use cases such as 2FA, sharing economy, social and communications apps, and helps mobile carriers monetize unused phone numbers. Active in North America, Latin America, and Great China.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hook Mobile company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for NinthDecimal
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to NinthDecimal
2.2 - Growth funds investing in similar companies to NinthDecimal
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4 - Top valuation comps for NinthDecimal
4.2 - Public trading comparable groups for NinthDecimal
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