Company profile: MediaShift
1.1 - Company Overview
Company description
- Provider of solutions that enable fixed and wireless broadband internet service providers to profit from fixing the broken advertising technology ecosystem, securely bridging marketers' needs to reach a consumer audience empowered with control over their digital experience.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to MediaShift
Adscend Media
HQ: United States
Website
- Description: Provider of pay-for-performance ad network solutions, offering publishers innovative content monetization to maximize revenues from premium content, and enabling advertisers to buy inventory on high-engagement advertising solutions on a pay-for-performance basis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adscend Media company profile →
Brandtale
HQ: United States
Website
- Description: Provider of the largest marketing intelligence platform for branded content, showcasing custom content and publishers on the web through one simple and transparent platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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LiquidM
HQ: United States
Website
- Description: Provider of modular cloud-based ad tech software enabling agencies, trading desks, and advertisers to run their ad tech infrastructure on a standardized, customizable open platform. Offers a self-service DSP for programmatic campaigns across formats and channels, automated bid price optimization, drag-and-drop mass ad creation, several pacing models, 18 targeting criteria, and premium support for greater efficiency and control.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Maxifier
HQ: United States
Website
- Description: Provider of machine learning and automation solutions for digital advertising, delivering transparency in ad campaigns to increase profitability. Empowers ad ops teams to improve customer relations and operations, helping win new business and ensure customer retention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Maxifier company profile →
Buzzoola
HQ: Russian Federation
Website
- Description: Provider of a new-generation social video advertising network offering a DSP for campaign setup with wide formats, targeting options, and machine-learning optimization; an SSP for publisher monetization; and a real-time ADX integrating ad networks and processing billions of requests. Supports simple social video campaign launch via YouTube links and ad formats like Out-Stream Video, Mobile Native Unit, and Mobile Native Carousel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Buzzoola company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MediaShift
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MediaShift
2.2 - Growth funds investing in similar companies to MediaShift
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4 - Top valuation comps for MediaShift
4.2 - Public trading comparable groups for MediaShift
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