Company profile: BrightEdge
1.1 - Company Overview
Company description
- Provider of an enterprise SEO and content marketing platform that transforms online content into business results—traffic, revenue, and engagement. Powered by a big data analysis engine and AI, it offers keyword discovery, content optimization, performance measurement, Autopilot for automated SEO, and Insights with prioritized recommendations.
Products and services
- BrightEdge SEO Platform: Enterprise-grade S3-powered SEO management system that orchestrates keyword discovery, content optimization and performance measurement, enabling web-wide, real-time content engagement tracking via a sophisticated big data analysis engine
- BrightEdge Insights: AI-enabled analytics component that analyzes data and recommends prioritized actions to improve SEO performance, aligning with BrightEdge’s focus on traffic, revenue and engagement
- BrightEdge Autopilot: AI-driven automation feature that automates SEO optimizations to improve page rankings without manual intervention for marketers focused on organic performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to BrightEdge
Sailthru
HQ: United States
Website
- Description: Provider of marketing automation and personalization solutions for modern marketers, managing over 1.6Bn global consumer profiles. Offers high-performance email campaign and journey management, personalized SMS, mobile push/in-app messaging and app experiences, real-time web personalization, zero- and first-party data–driven journeys via Marigold Grow, and APIs/integrations for SMS, in-store, social, direct mail, and loyalty.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Apptimize
HQ: United States
Website
- Description: Provider of real-time optimization and feature management for native iOS and Android apps, web, and OTT services, enabling instant updates, A/B testing, feature release management, feature flags, cross-platform, mobile and web optimization, and analytics to increase revenue and engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Loomly
HQ: United States
Website
- Description: Provider of a collaborative social media management platform for marketing teams to manage brand communication: manage assets in a Library; fuel storytelling with Post Ideas; create and optimize posts with Post Builder and Post Optimization Tips; use post mockups, approval workflows, and custom roles; schedule natively; analyze performance; categorize and manage hashtags; and access client onboarding guide and tutorials.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Switch Merge
HQ: United States
Website
- Description: Provider of a personalized video platform that uses CRM/MAP and customer intelligence data to deliver personally relevant videos to target audiences, helping sales and marketing organizations drive higher conversion.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Achoo
HQ: Sweden
Website
- Description: Provider of a widget that helps bloggers gain more traffic by leaving their traffic data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Achoo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for BrightEdge
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to BrightEdge
2.2 - Growth funds investing in similar companies to BrightEdge
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4 - Top valuation comps for BrightEdge
4.2 - Public trading comparable groups for BrightEdge
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