Company profile: Precise TV
1.1 - Company Overview
Company description
- Provider of ROI driven video advertising powered by contextual intelligence and AI, offering contextual and targeted YouTube advertising with control and transparency; Precise Performance that uses conversion data for full-funnel campaigns, predicting audiences and placements; Precise+Kids for COPPA-compliant ads for children under 13; and Precise Travel to reduce media wastage and improve ad effectiveness for travel brands.
Products and services
- Precise Performance: Full-funnel campaign orchestration that utilizes conversion data to predict audiences and placements likely to drive actions, optimizing outcomes across the entire marketing funnel
- Contextual & Targeted YouTube Advertising: Platform-specific advertising engineered to deliver control and transparency, improving performance through contextual intelligence and AI across precisely targeted YouTube campaigns
- Precise Travel: Vertical-specific travel advertising that reduces media wastage and improves ad effectiveness for travel brands
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Precise TV
Stitcher Ads
HQ: United States
Website
- Description: Provider of a performance marketing platform for Facebook and Instagram, offering social ads optimization for performance marketers. Enables automated, data-fueled campaigns to drive scalable performance online and in-store, with a focus on direct response across retail, eCommerce, travel, and real estate.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adaptlogic
HQ: Sweden
Website
- Description: Provider of behavioral targeting solutions for content and ads, leveraging artificial intelligence research originating at Kungliga Tekniska Högskolan in Stockholm. Founded in 2001, Adaptlogic is based on the evolution of Erik Wallin’s PhD research, with over 40,000 development hours.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adaptlogic company profile →
StackAdapt
HQ: Canada
Website
- Description: Provider of a multi-channel programmatic advertising platform powering data-driven digital marketing across native, display, video, connected TV, audio, in-game, and digital out-of-home. Offers tools including Planner for campaign planning with real-time forecasts and benchmarks, Ad Previewer, Creative Studio, multi-channel targeting, inventory and marketplaces, and strategy tools like bid factoring and creative tactic capabilities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full StackAdapt company profile →
Ramp
HQ: France
Website
- Description: Provider of digital advertising solutions for retail networks, offering a platform to manage local campaigns with centralized or decentralized activation and reporting; Trade Ads to automate media budget allocation by point of sale based on sales data and other criteria; drive-to-store marketing via geolocated ads and promotions; and BELIEVE for digital artist promotion across YouTube, Spotify, and TikTok in over 50 countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ramp company profile →
Moloco
HQ: United States
Website
- Description: Provider of programmatic advertising solutions that optimize acquisition, retention, and monetization for advertisers and publishers. Offers Moloco Cloud DSP using machine learning for mobile user acquisition and retargeting, an SDK connecting publishers to a global advertiser network, and brand safety tools including policies, block and safety lists, and inclusion/exclusion lists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Moloco company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Precise TV
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Precise TV
2.2 - Growth funds investing in similar companies to Precise TV
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4 - Top valuation comps for Precise TV
4.2 - Public trading comparable groups for Precise TV
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