Enterprise Mobile Marketing Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Enterprise Mobile Marketing Platforms
1.1 - About Enterprise Mobile Marketing Platforms sector
Companies in the Enterprise Mobile Marketing Platforms category develop software to plan, execute, and optimize mobile customer engagement. Their systems centralize messaging across SMS, push notifications, and in‑app channels, apply audience segmentation and real‑time personalization, and provide unified analytics to monitor performance. These vendors connect mobile data and orchestration to help brands run acquisition, activation, and retention programs aligned with user behavior and lifecycle milestones.
Vendors typically offer campaign orchestration engines for SMS/MMS, push, and in‑app messaging, supported by audience segmentation and journey building. They provide SDKs for iOS and Android, deep linking and deferred deep links, mobile attribution and analytics, A/B testing for creatives and timing, and geofencing for location-aware offers. Integrations with CDPs, marketing clouds, and ad networks enable data enrichment, consent management, and cross‑channel optimization.
These platforms serve enterprise consumer brands, mobile‑first app companies, and e‑commerce retailers looking to scale owned and paid mobile channels. Typical outcomes include higher install and activation rates, improved conversion and repeat purchase, increased retention and lifetime value, and lower acquisition costs through better targeting and attribution. Buyers seek measurable uplift in campaign ROI and tighter alignment between product and growth teams.
2. Buyers in the Enterprise Mobile Marketing Platforms sector
2.1 Top strategic acquirers of Enterprise Mobile Marketing Platforms companies
AppLovin
- Description: Provider of advertising technology and AI-powered tools that enable developers and other businesses to automate and optimize marketing and app monetization by placing diverse advertisements on mobile apps, websites, and connected TV devices, while distributing customer apps to end users.
- Key Products:
- End-to-end Software Platform: Provides businesses with integrated software to reach, monetize and grow global audiences, leveraging AI to optimize customer connections and revenue across channels
- AI Audience Solutions: Uses AI technologies to connect businesses to their ideal customers, enhancing targeting accuracy, engagement, and conversion efficiency for companies of every size
- Mobile Marketing Tools: Supports mobile apps and developers with marketing and advertising capabilities to reach users, drive downloads, and scale revenue in ecommerce and DTC environments
- Monetization Services: Helps businesses monetize global audiences through advertising and data-driven strategies, maximizing lifetime value and revenue performance across mobile platforms
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Enterprise Mobile Marketing Platforms sector
M&A buyer group 1: Omnichannel Marketing
Freshworks
- Type: N/A
- Employees: ●●●●●
- Description: Provider of AI-powered customer service, IT service management, and CRM software that helps businesses modernize support, unify teams, and drive sales through scalable, intuitive, omnichannel solutions.
- Key Products:
- Freshdesk: Advanced ticketing platform enabling customer support teams to manage queries from web, email and social channels, delivering efficient multichannel resolution
- Freshservice: Modern, intuitive IT service management tool that streamlines incident, problem and change processes, providing cost-effective service desks for IT teams
- Freshsales: AI-powered sales CRM that helps reps sell smarter and close deals faster, centralizing pipeline activities to accelerate revenue growth
- Freshchat: Conversational support software delivering live chat and self-service across digital channels, facilitating instant assistance and automated resolutions for customers
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●● companies3. Investors and private equity firms in Enterprise Mobile Marketing Platforms sector
3.1 - Buyout funds in the Enterprise Mobile Marketing Platforms sector
2.2 - Strategic buyer groups for Enterprise Mobile Marketing Platforms sector
4 - Top valuation comps for Enterprise Mobile Marketing Platforms companies
4.2 - Public trading comparable groups for Enterprise Mobile Marketing Platforms sector
Valuation benchmark group 1: Customer Engagement and Marketing Automation Software
Klaviyo
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of software-as-a-service platform for personalized email and SMS marketing, enabling businesses to engage customers with targeted messaging and intelligent data analytics to drive growth and retention.
- Key Products:
- Email Marketing: Personalized and automated email campaigns
- SMS Marketing: Targeted text marketing for customer engagement
- Push Notifications: Mobile notifications for real-time user interaction
- Customer Data Platform: Tools to store, analyze, and utilize customer data
- Segmentation: Advanced segmentation engine for precise targeting.