Enterprise Sales Automation Software sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Enterprise Sales Automation Software
1.1 - About Enterprise Sales Automation Software sector
Companies in this space deliver cloud platforms that automate and orchestrate end-to-end sales processes across teams and channels. Strategic buyers in enterprise sales automation unify intent data, CRM records, and conversational inputs to prioritize targets, trigger outreach, and streamline quoting, contracting, and partner motions. By embedding AI, analytics, and workflow automation, Enterprise Sales Automation Software improves seller productivity, accelerates pipeline velocity, and drives consistent revenue execution.
Typical offerings include AI prospecting agents that generate emails and handle replies, intent-based audience building to target accounts, CRM and contact management to track interactions, sales engagement and messaging orchestration across digital channels, sales enablement for content, training and coaching, CPQ with dynamic pricing to produce accurate quotes, document generation with e‑signature to expedite agreements, and partner relationship management with account mapping and co‑sell workflows, all backed by pipeline analytics.
Primary buyers include enterprise sales organizations, revenue operations teams, and channel/partner managers. They use these platforms to increase qualified pipeline, lift conversion rates through better targeting and enablement, shorten sales cycles with automated quoting and contracting, improve forecast accuracy via unified data and dashboards, and reduce manual workload by automating outreach and follow‑ups, resulting in higher productivity and more predictable, scalable revenue.
2. Buyers in the Enterprise Sales Automation Software sector
2.1 Top strategic acquirers of Enterprise Sales Automation Software companies
6sense
- Description: Provider of an AI-powered revenue intelligence platform that unifies sales and marketing data, identifies in-market accounts through intent signals and predictive modeling, and enables personalized, data-driven outreach and analytics to drive pipeline growth and higher win rates.
- Key Products:
- Email Agents: Automates outbound prospecting and reply handling with AI-generated, brand-aligned responses, accelerating personalized engagement and reducing manual effort
- Audience Builder: Creates dynamic target account lists using 6sense intelligence and first-party data, ensuring campaigns focus on the most relevant prospects
- Account Prioritization: Delivers real-time insights on in-market accounts so sellers can efficiently research buyers, acquire contacts, and focus on high-value opportunities
- Predictive Modeling: Uses AI-powered scoring to evaluate account fit and intent, revealing winning opportunities and guiding marketing and sales actions throughout the buying journey.
- Rationale: Provider of Email Agents AI automation, Audience Builder intent targeting, and Predictive Modeling scoring to prioritize outreach and accelerate pipeline.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Enterprise Sales Automation Software sector
M&A buyer group 1: CRM for Enterprises
Freshworks
- Type: N/A
- Employees: ●●●●●
- Description: Provider of AI-powered customer service, IT service management, and CRM software that helps businesses modernize support, unify teams, and drive sales through scalable, intuitive, omnichannel solutions.
- Key Products:
- Freshdesk: Advanced ticketing platform enabling customer support teams to manage queries from web, email and social channels, delivering efficient multichannel resolution
- Freshservice: Modern, intuitive IT service management tool that streamlines incident, problem and change processes, providing cost-effective service desks for IT teams
- Freshsales: AI-powered sales CRM that helps reps sell smarter and close deals faster, centralizing pipeline activities to accelerate revenue growth
- Freshchat: Conversational support software delivering live chat and self-service across digital channels, facilitating instant assistance and automated resolutions for customers
Buyer group 2: ████████ ████████
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●● companies3. Investors and private equity firms in Enterprise Sales Automation Software sector
3.1 - Buyout funds in the Enterprise Sales Automation Software sector
2.2 - Strategic buyer groups for Enterprise Sales Automation Software sector
4 - Top valuation comps for Enterprise Sales Automation Software companies
4.2 - Public trading comparable groups for Enterprise Sales Automation Software sector
Valuation benchmark group 1: Sales Intelligence and CRM Companies
ZoomInfo Technologies
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of a data intelligence platform, delivering business information and insights for sales, marketing, operations, and recruiting teams, offering solutions for contact and company search, lead generation, and customer engagement.
- Key Products:
- SalesOS: Sales enablement platform with customer insights
- MarketingOS: Digital marketing and audience targeting solutions
- OperationsOS: Workflow automation and data management tools
- TalentOS: Recruitment and candidate sourcing solutions
- Data-as-a-Service: Data integration services for business insights