Company profile: Paved
1.1 - Company Overview
Company description
- Provider of an email advertising and newsletter sponsorship platform: Paved Marketplace to find and book sponsorships with audience demographics, performance metrics, and transparent pricing; Booker for self-service sponsor management and payments; CPC-based Ad Network with advanced targeting and native placements; Radar AI prospecting for Booker users; Pitches to launch campaigns and negotiate rates.
Products and services
- Paved Ad Network: A CPC-based ad network for publishers and advertisers enabling advanced targeting and native ad placements in newsletters
- Paved Marketplace: An enterprise-grade platform where advertisers find and book sponsorships with top newsletters, featuring audience demographics, performance metrics, and transparent pricing
- Booker: A self-service tool for newsletter publishers to attract sponsors, manage sponsorships, and handle payments, delivering streamlined sponsorship management.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Paved
Siteimprove
HQ: Denmark
Website
- Description: Provider of cloud-based digital presence optimization software via the Siteimprove Intelligence Platform, delivering insights to improve content quality, search visibility, traffic, and digital performance while supporting regulatory compliance. Offerings include SEO and campaign optimization, accessibility and QA, digital analytics, website optimization, inclusivity solutions, and content quality assurance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MailUp
HQ: Italy
Website
- Description: Provider of a multichannel marketing SaaS platform for SMBs to design, send, automate, and monitor email and SMS campaigns, featuring the BEE drag-and-drop editor, automation with advanced segmentation, real-time reporting, a deliverability suite, global SMS (link tracking, inbound, transactional), built-in SMTP relay, and API integrations with CRM, CMS, ERP, and e-commerce.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MailUp company profile →
Anametrix
HQ: United States
Website
- Description: Provider of a real-time, cloud-based marketing analytics platform that presents a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value, serving Global 2000 B2C marketers, publishers and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Anametrix company profile →
Sixth Sense Media
HQ: United States
Website
- Description: Provider of mobile marketing solutions delivering real-time mobile analytics, engagement, and advertising, with customer lifecycle engagement marketing solutions that deliver measurable revenue increases, fastest time-to-market, and lowest total cost of ownership.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sixth Sense Media company profile →
ZoomRank
HQ: United States
Website
- Description: Provider of enterprise SEO analytics and an enterprise leader in SEO analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ZoomRank company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Paved
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Paved
2.2 - Growth funds investing in similar companies to Paved
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4 - Top valuation comps for Paved
4.2 - Public trading comparable groups for Paved
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