Company profile: Percolate
1.1 - Company Overview
Company description
- Provider of a content marketing platform and web and mobile marketing software that introduces visibility into the marketing process, increases productivity, elevates brands, and helps generate sales, with capabilities for governance, planning, content creation, audience acquisition, customer management, and analytics to unify brand, data, and stories across teams, locations, and integrated systems.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Percolate
Marketing 1BY1
HQ: France
Website
- Description: Provider of omni-channel relationship marketing software with a product recommendation engine, enabling advertisers to retain and engage customers across online and offline behavioral journeys and to centralize and unify online and offline data in a single database.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Knotch
HQ: United States
Website
- Description: Provider of customer journey intelligence that helps B2B and B2C marketers track the impact of every content asset across the audience journey to address the missing middle. Offerings include Knotch AIQ for generative, performance-driven content creation and optimization, PathwayIQ for first-party insights, Content Scoring, and the Pros & Content Community.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Funnel
HQ: Sweden
Website
- Description: Provider of software and platforms that help marketers automate data collection for reporting and analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Madison Logic
HQ: United States
Website
- Description: Provider of a global multi-channel ABM media activation and measurement platform that leverages proprietary intent data to help B2B marketers identify and prioritize in-market accounts and key personas, target them with display, content syndication, connected TV, and LinkedIn social advertising, and measure account engagement, pipeline impact, and sales cycle acceleration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Datarista
HQ: United States
Website
- Description: Provider of a Data-as-a-Service platform enabling third-party sales and marketing data delivery, integration, and real-time updates within leading cloud-based CRM and marketing automation platforms. Offers automated append and update services, prospecting tools to search and add new records, and seamless integrations with Salesforce, Marketo, and Eloqua.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Datarista company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Percolate
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Percolate
2.2 - Growth funds investing in similar companies to Percolate
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4 - Top valuation comps for Percolate
4.2 - Public trading comparable groups for Percolate
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