Company profile: SourceKnowledge
1.1 - Company Overview
Company description
- Provider of performance-based advertising solutions for e-commerce brands, extending reach to over 100 million in-market shoppers across premium digital channels, powered by proprietary algorithms and machine learning. Services include sales-driving campaigns via a publisher network, affiliate network access, publisher monetization, contextual ad placement, probabilistic attribution tracking, and retargeting/awareness via third-party DSP with transparent analytics and order ID reporting.
Products and services
- Contextual Ad Placement for Shopping and Domain Targeting Campaigns: A contextual-only service placing ads by verticals for shopping and domain targeting, without deterministic or probabilistic targeting for ad placement
- Performance-Based Campaign Solution: A machine-learning-driven platform trafficking campaigns via a publisher network, generating traffic that converts into sales and exposing data through online analytics and order ID reporting
- Probabilistic Attribution Tracking: A probabilistic-model-based method that attributes sales to campaigns when deterministic data is unavailable, with transparent performance measurement via online analytics and order ID reporting
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SourceKnowledge
Placed
HQ: United States
Website
- Description: Provider of a location-driven insights and mobile ad intelligence platform that reports on consumers' offline behaviors, connecting the physical and digital worlds. Enables brands, agencies, publishers, and ad networks to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Improve Digital
HQ: The Netherlands
Website
- Description: Provider of publisher monetization technology that powers advertising marketplaces for content providers, digital publishers, and broadcasters. Offerings include ORIGIN, a holistic monetization platform integrating first-party data and connecting to premium demand, and MARKETPLACE, providing direct premium supply, curated deals, and transparent reporting for efficient media buying.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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StepLeader Digital
HQ: United States
Website
- Description: Provider of digital solutions that help publishers create new revenue opportunities through mobile technology and smart TV applications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Datran Media
HQ: United States
Website
- Description: Provider of digital marketing technology solutions, including digital advertising, audience measurement and analytics, email marketing services, and media monetization to help advertisers and publishers discover and reach ideal audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tumri
HQ: United States
Website
- Description: Provider of an online advertising platform that delivers an interactive ad experience, enabling advertisers to craft highly targeted marketing messages to consumers on-the-fly via its AdPod solution. Founded in 2004; acquired by Collective in July 2011.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tumri company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SourceKnowledge
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SourceKnowledge
2.2 - Growth funds investing in similar companies to SourceKnowledge
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4 - Top valuation comps for SourceKnowledge
4.2 - Public trading comparable groups for SourceKnowledge
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