Company profile: Manadge
1.1 - Company Overview
Company description
- Provider of a suite of management tools specialized in programmatic advertising, offering an analytics platform for instant inventory and revenue insights, a campaigns platform to manage and analyze deals with alerts, a trends platform to identify top buyers and upsell, real-time mappings for agencies, publishers, advertisers and positions, custom alerts and notifications, and export of normalized revenue data without row limits.
Products and services
- Campaigns Platform: Architects deal-level management and performance analytics for deals and campaigns, issuing automated alerts when deals deactivate
- Analytics Platform: Delivers multi-source data with instant access for detailed analysis of inventory performance and revenue across all sources
- Trends Platform: Offers market-level insights that help sales teams identify top buyers and upsell opportunities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Manadge
Anonym
HQ: United States
Website
- Description: Provider of privacy solutions using advanced cryptography to enable privacy-safe digital advertising without sharing user-level data, including audience creation via private propensity modeling, machine learning to enhance ad decision-making, privacy-safe measurement and attribution, lift using platform-created test and control groups, and custom integrations for multi-touch attribution, reach & frequency, and synthetic control-based testing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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BidderPlace
HQ: Germany
Website
- Description: Provider of a mobile performance marketing network connecting publishers and advertisers via a self-service model, with technology that matches users with campaigns to generate superior value for advertising partners and the highest-possible revenue for users; includes a campaign store.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Appiris
HQ: Germany
Website
- Description: Provider of a mobile marketing platform delivering user acquisition solutions for iOS and Android apps, focused on non-gaming verticals. Offers performance-based acquisition of high-value users, optimizing campaigns using LTV and ROI metrics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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mSnap
HQ: United States
Website
- Description: Provider of a mobile ad network and platform that enables broadcasters and advertisers to easily create and manage mobile campaigns, leveraging relationships with over 650 broadcast media partners to reach up to 200 million mobile users weekly, including exclusive partnerships with broadcast partners like Citadel/ABC.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ad.net
HQ: United States
Website
- Description: Provider of digital advertising services enabling online advertisers to reach new audiences via a private network of top quality publishers and distribution channels. Offers proprietary technology in Search, Display and Video; search and keyword intent tools beyond traditional search engines; Ad.net Social; predictive analytics to identify potential customers; and integrates with tracking partners to measure campaign performance and results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Manadge
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Manadge
2.2 - Growth funds investing in similar companies to Manadge
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4 - Top valuation comps for Manadge
4.2 - Public trading comparable groups for Manadge
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