Company profile: Hawk
1.1 - Company Overview
Company description
- Provider of an omnichannel programmatic advertising platform for agencies and advertisers. Offers a full-stack DSP that consolidates media buying across digital screens, tools for media planning and activation, audience science for bespoke segments, and research, insights, and intelligence planning to measure, optimize, and enhance campaign impact.
Products and services
- Audience Science: Architects bespoke, custom-engineered audience segments using data for agencies and advertisers in digital advertising campaigns
- Hawk DSP: A programmatic, omnichannel platform that consolidates media buying across various digital screens and delivers campaign insights to guide performance for agencies and advertisers
- Media Planning: Supplies modular tools for planning, activating, and optimizing digital advertising campaigns for agencies and advertisers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Hawk
Travel Audience
HQ: Germany
Website
- Description: Provider of a data-driven travel advertising platform that connects leading performance-oriented advertisers with the biggest network of publishers to reach millions of travelers; relied on by hospitality groups, destination marketing organizations, and more than a dozen international airlines.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Upfront
HQ: United States
Website
- Description: Provider of an omni-channel platform for multi-screen, multi-format programmatic direct marketing, delivering reserved audiences to specific channels with transparency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Upfront company profile →
Mobile Theory
HQ: United States
Website
- Description: Provider of mobile advertising platform and digital marketing services for brands, agencies and publishers to deliver engaging, immersive campaigns to mobile consumers. Through transparent, premium sites and apps, reaches over 50 million mobile Internet users and optimizes mobile traffic conversion, integrating content marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mobile Theory company profile →
PlaceIQ
HQ: United States
Website
- Description: Provider of location intelligence and analytics that power business and marketing decisions, enabling advertisers and publishers to reach mobile brand audiences via location-based consumer insights, real-world measurement, and foot-traffic analysis. Offers PlaceIQ Audiences for programmatic activation on major DMPs and DSPs, and PlaceIQ Movement to analyze consumer visitation, observe trends, and develop marketing strategies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PlaceIQ company profile →
NextRoll
HQ: Ireland
Website
- Description: Provider of marketing technology powered by machine learning and integrated data platforms to help businesses strategically reach buyers and grow. Serves tens of thousands of companies globally through business units including RollWorks, an account-based platform for B2B.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NextRoll company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Hawk
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Hawk
2.2 - Growth funds investing in similar companies to Hawk
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4 - Top valuation comps for Hawk
4.2 - Public trading comparable groups for Hawk
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