Company profile: Smartly.io
1.1 - Company Overview
Company description
- Provider of automated social advertising solutions that automate creation and delivery, enable real-time updates and personalization at scale; creative tools for ad creatives (video and image templates); bid multipliers for audience segments; pivot tables for performance analysis; collaborative ads with e-commerce partners; and Advantage+ Shopping Campaigns integrated with product feeds.
Products and services
- Automated Ads: Orchestrates social ad creation and delivery with real-time automation, enabling continuous updates and personalization at scale across campaigns and audiences
- Advantage+ Shopping Campaigns: Architects a feed-integrated campaign type that connects a product feed to automatically create and optimize ads for commerce
- Creative Studio: Delivers template-based tools and services for crafting ad creatives, offering reusable video templates and image templates that accelerate production and consistency across social campaigns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Smartly.io
Redmill Solutions
HQ: United Kingdom
Website
- Description: Provider of media intelligence solutions delivering data visibility and insights to help advertisers make better informed global media investment decisions, serving global companies including Mondelez, J&J, MasterCard, Coty, Reckitt Benckiser, and Nomad Foods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Bidtellect
HQ: United States
Website
- Description: Provider of a results-driven demand-side platform specializing in context-first optimization, cookie-free solutions, and high-quality programmatic advertising, offering responsive native ad units, display, outstream and instream video, CTV/OTT with context-driven automated bid tools, and cinemagraph formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Demdex
HQ: United States
Website
- Description: Provider of audience management solutions enabling dynamic, multi-channel data strategies online; pioneer of the SaaS Audience Management market since 2008, serving recognized brands across diverse industries as an alternative to homegrown systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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BlueConic
HQ: United States
Website
- Description: Provider of a customer data platform that unifies first-party data into a single customer view and activates it across business processes, offering unified customer profiles, multi-dimensional segmentation, customer lifecycle orchestration, modeling & analytics, and marketing solutions for real-time, cross-channel customer engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Efficient Frontier
HQ: United States
Website
- Description: Provider of an online performance and social media marketing platform managing search, display, social, and TV campaigns for advertisers and agencies worldwide, with $1B+ annual spend. Offers an advertising DSP; automated search campaign management; programmatic ad buying; AI optimization using Adobe Sensei; connected data integration; and streamlined ad content creation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Efficient Frontier company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Smartly.io
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Smartly.io
2.2 - Growth funds investing in similar companies to Smartly.io
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4 - Top valuation comps for Smartly.io
4.2 - Public trading comparable groups for Smartly.io
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