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Company profile: OpenX

1.1 - Company Overview

OpenX Logo

OpenX

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of supply-side advertising technology enabling audience, data, and identity targeting. Offers a leading ad exchange aggregating and valuing consumer interest in real time, access to premium omnichannel inventory, OpenAudience identity resolution, data activation, a sell-side identity graph, and sustainable products to measure and reduce carbon footprint.

Products and services

  • Our Exchange: An omnichannel platform that delivers access to premium mobile, CTV, video, and desktop inventory, aggregating and curating consumer interest in real time to facilitate efficient, effective cross-device ad buying
  • OpenAudience: A proprietary identity resolution product that enables marketers to architect segment-specific targeting by leveraging first-party and third-party data to reach exactly the audiences they want on a high-quality ad exchange
  • Data Activation: An audience-targeting data-use system for publishers and buyers that engineers audience matching, enrichment, and activation using first- and third-party data to enhance audience targeting effectiveness.

Key contacts

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Financial details

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1.2 - Competitors and similar companies to OpenX

TripleLift Logo

TripleLift

HQ: United States Website
  • Description: Provider of programmatic advertising technology for native, branded content and OTT, leveraging computer vision to blend ads into user experiences across television, walled gardens and the open web. Offers media solutions in online video, connected TV, display and native formats, with data-driven targeting and audience products including curated and custom audiences for cookie-constrained environments.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full TripleLift company profile →
Emerse Logo

Emerse

HQ: Sweden Website
  • Description: Provider of a Demand Side Platform (DSP) for programmatic media buying.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Emerse company profile →
Mexad Logo

Mexad

HQ: Poland Website
  • Description: Provider of services; MexAd is a company acquired by dataxu in 2012.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mexad company profile →
Quantcast Logo

Quantcast

HQ: United States Website
  • Description: Provider of AI-driven digital advertising and audience intelligence solutions, including the Quantcast Platform for customer understanding, audience prediction, and campaign optimization; Ara for real-time consumer insights and predictive modeling; Quantcast Measure for web and mobile audience analysis; Brand Lift Live for real-time brand metrics; Connected TV advertising; and custom rich media ads.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Quantcast company profile →
Pixability Logo

Pixability

HQ: United States Website
  • Description: Provider of a data and technology platform delivering brand suitability and full-funnel performance for video advertising across YouTube, YouTube on TV, and CTV inventory including Roku, Amazon Fire, and Hulu, enabling brands and agencies to maximize value via its patented PixabilityONE platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Pixability company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for OpenX

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to OpenX

2.2 - Growth funds investing in similar companies to OpenX

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4 - Top valuation comps for OpenX

4.2 - Public trading comparable groups for OpenX

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4.3 - M&A Transactions similar to OpenX

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About OpenX

What does OpenX do?

OpenX is a provider of supply-side advertising technology enabling audience, data, and identity targeting. Offers a leading ad exchange aggregating and valuing consumer interest in real time, access to premium omnichannel inventory, OpenAudience identity resolution, data activation, a sell-side identity graph, and sustainable products to measure and reduce carbon footprint.

Who are OpenX's competitors?

OpenX's competitors and similar companies include TripleLift, Emerse, Mexad, Quantcast, and Pixability.

Where is OpenX headquartered?

OpenX is headquartered in United States.

How many employees does OpenX have?

OpenX has 1,000 employees 🔒.

When was OpenX founded?

OpenX was founded in 2010 🔒.

What sector and industry vertical is OpenX in?

OpenX is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for OpenX

Who are the top strategic acquirers in OpenX's sector and industry

Top strategic M&A buyers and acquirers in OpenX's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for OpenX?

Top strategic M&A buyers groups and sectors for OpenX include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in OpenX's sector and industry vertical

Which are the top PE firms investing in OpenX's sector and industry vertical?

Top PE firms investing in OpenX's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in OpenX's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in OpenX's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in OpenX's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to OpenX include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in OpenX's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for OpenX?

The key public trading comparables and valuation benchmarks for OpenX include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for OpenX for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for OpenX with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in OpenX's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for OpenX with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in OpenX's' sector and industry vertical?

Access recent funding rounds and capital raises in OpenX's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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