Company profile: iPromote
1.1 - Company Overview
Company description
- Provider of an automated self-serve platform that helps SMBs access local display advertising, with a DSP for programmatic delivery, the AdXpert decision engine, multi-channel optimization (search, web, mobile, social, video, native) under one budget, an Ad Builder using patent-pending WebpageToAds to auto-create rich media ads, analytics, and retargeting; deployable by enterprises as a website or salesforce solution.
Products and services
- Programmatic Delivery: Delivers display ads via an enterprise-grade demand-side platform using auction-based methods, procuring inventory on a per-impression basis for scalable, precise local campaigns
- AdXpert Engine: Engineers an algorithmic programmatic decision engine that analyzes performance data to optimize ad serving processes, enabling precise and scalable digital advertising
- Ad Builder: Creates cross-channel ads by automatically using existing web and social content with customizable design templates and HTML5 compatibility, leveraging patent-pending WebpageToAds technology for rich media
Key contacts
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Financial details
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1.2 - Competitors and similar companies to iPromote
Trademob
HQ: Germany
Website
- Description: Provider of an international programmatic mobile app advertising platform that helps advertisers and agencies reach performance and branding goals while maximizing ROI; a Berlin-based technology company using proprietary advertising technologies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdScale
HQ: Germany
Website
- Description: Provider of a transparent, high-reach trading space for digital advertising across display, video, and mobile. Offers a Supply Side Platform that enables publishers to optimize yield management through private deals and private auctions, with various optimization technologies for business partners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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SourceKnowledge
HQ: Canada
Website
- Description: Provider of performance-based advertising solutions for e-commerce brands, extending reach to over 100 million in-market shoppers across premium digital channels, powered by proprietary algorithms and machine learning. Services include sales-driving campaigns via a publisher network, affiliate network access, publisher monetization, contextual ad placement, probabilistic attribution tracking, and retargeting/awareness via third-party DSP with transparent analytics and order ID reporting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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The Trade Desk
HQ: United States
Website
- Description: Provider of a self-service demand-side platform enabling ad buyers to purchase and manage data-driven digital campaigns across display, video, social, and Connected TV. Offerings include Kokai for audience-based buying with premium inventory, measurement tools, and enhanced AI; identity solutions to keep pace with regional regulations; and retail media using retailer first-party data to tie ads to sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Insparq
HQ: United States
Website
- Description: Provider of an online platform that helps retailers market and merchandise trending products by showcasing what's hot across display ads, email marketing, and on-site recommendations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Insparq company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for iPromote
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to iPromote
2.2 - Growth funds investing in similar companies to iPromote
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4 - Top valuation comps for iPromote
4.2 - Public trading comparable groups for iPromote
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