Company profile: LookSmart
1.1 - Company Overview
Company description
- Provider of performance-focused online search advertising network solutions, offering targeted, pay-per-click text ads via its Advertiser Network and Ad Center; publisher solutions to access premium advertisers, grow audience with white-label options, and sell PPC ads directly for better yields and inventory control; and fraud detection tools to filter invalid traffic, bots, and click fraud.
Products and services
- Fraud Detection Tools: Proprietary, automated controls and software identify and filter invalid traffic—including bots and click fraud—in advertiser and publisher activity
- Publisher Solutions: White-label tools enable publishers to access premium advertisers, grow audience, and sell PPC ads directly for better yields and inventory control
- Search Advertising Network: Performance-based platform supports pay-per-click text ads, optimizing traffic from publishers and other networks to deliver targeted campaigns for search advertisers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to LookSmart
Liquid Air Lab
HQ: Germany
Website
- Description: Provider of mobile multimedia applications and mobile advertising solutions, offering spodtronic, a radio player for Nokia devices; Rick Rocketson, an iPhone application; and adplace.com, a mobile advertising network. Founded in 2002 and based in Stuttgart, Germany, with branch offices in Berlin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Adap.tv
HQ: United States
Website
- Description: Provider of programmatic video advertising solutions that transform how buying and selling occur; now part of ONE by AOL. Enables top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adap.tv company profile →
BidderPlace
HQ: Germany
Website
- Description: Provider of a mobile performance marketing network connecting publishers and advertisers via a self-service model, with technology that matches users with campaigns to generate superior value for advertising partners and the highest-possible revenue for users; includes a campaign store.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BidderPlace company profile →
Mobilike
HQ: Turkey
Website
- Description: Provider of premium mobile advertising solutions in Turkey, operating the largest premium mobile advertising network, offering a wide variety of progressive mobile ad products, reaching 70% of mobile internet users and delivering over 1.5 billion monthly page impressions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mobilike company profile →
AdHawk
HQ: United States
Website
- Description: Provider of digital marketing data aggregation and one-click optimization solutions, offering advertisers an easy way to manage Google and Facebook Ads at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdHawk company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for LookSmart
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to LookSmart
2.2 - Growth funds investing in similar companies to LookSmart
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4 - Top valuation comps for LookSmart
4.2 - Public trading comparable groups for LookSmart
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