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Company profile: Penny

1.1 - Company Overview

Penny Logo

Penny

Headquarter: Canada
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of social sales enablement and revenue-growth tools for direct sales consultants and leaders, including an AI-driven prospecting and follow-up platform, continuous learning and onboarding micro-modules, business intelligence insights, The Daily prioritized to-do list, automated customer care cycles, and Power Weeks and Workshops with gamified experiences.

Products and services

  • Business Intelligence: Enterprise-grade tools that deliver insights into field performance and content sharing, architect strategies that drive success, and help leaders build duplicatable processes for scalable direct sales growth
  • Learning & Onboarding: Micro-modular continuous learning system that supplies bite-sized training to trigger income-generating actions, boost confidence, and increase sales potential for field consultants and emerging leaders
  • Social Sales Enablement: AI-driven platform that helps social sellers build new connections, foster relationships, and grow sales funnels through automated prospecting workflows and structured follow-up cycles that sustain engagement

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Penny

Chorus Logo

Chorus

HQ: United States Website
  • Description: Provider of an AI conversation intelligence cloud platform for sales teams that records, transcribes, and analyzes calls in real time, surfaces key moments, and delivers deal, market, and connected intelligence. Offers onboarding and sales enablement to identify winning behaviors, CRM sync for relationship visibility, and integrations with video conferencing, CRMs, and other software.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Chorus company profile →
Upsales Logo

Upsales

HQ: Sweden Website
  • Description: Provider of solutions that help B2B sales teams find new opportunities and win more deals.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Upsales company profile →
Ring Router Logo

Ring Router

HQ: United States Website
  • Description: Provider of marketing solutions specializing in the Click to Call market, helping insurance agents save time and money by reducing calls to poor-quality leads through technology built to enhance the agent experience.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ring Router company profile →
Lime Logo

Lime

HQ: Sweden Website
  • Description: Provider of Nordic CRM solutions, developing, selling, consulting and supporting CRM systems across Sweden, Norway, Denmark and Finland. Offers Lime CRM (industry-tailored CRM for the entire customer journey), Lime Go (plug & play CRM for growing B2B businesses or sales teams), Lime Connect (customer messaging and AI), and Lime Intenz (Behavioural change management). Served 6,000+ companies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Lime company profile →
DialogTech Logo

DialogTech

HQ: United States Website
  • Description: Provider of actionable marketing analytics for businesses that value inbound phone calls, offering call attribution and conversation analytics within a trusted voice management platform for Fortune 500 brands, agencies, and fast-growing companies. Helps marketing, sales, and contact center teams drive revenue through call tracking, marketing analytics, and attribution.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full DialogTech company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Penny

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Penny

2.2 - Growth funds investing in similar companies to Penny

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4 - Top valuation comps for Penny

4.2 - Public trading comparable groups for Penny

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4.3 - M&A Transactions similar to Penny

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Penny

What does Penny do?

Penny is a provider of social sales enablement and revenue-growth tools for direct sales consultants and leaders, including an AI-driven prospecting and follow-up platform, continuous learning and onboarding micro-modules, business intelligence insights, The Daily prioritized to-do list, automated customer care cycles, and Power Weeks and Workshops with gamified experiences.

Who are Penny's competitors?

Penny's competitors and similar companies include Chorus, Upsales, Ring Router, Lime, and DialogTech.

Where is Penny headquartered?

Penny is headquartered in Canada.

How many employees does Penny have?

Penny has 1,000 employees 🔒.

When was Penny founded?

Penny was founded in 2010 🔒.

What sector and industry vertical is Penny in?

Penny is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Penny

Who are the top strategic acquirers in Penny's sector and industry

Top strategic M&A buyers and acquirers in Penny's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Penny?

Top strategic M&A buyers groups and sectors for Penny include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Penny's sector and industry vertical

Which are the top PE firms investing in Penny's sector and industry vertical?

Top PE firms investing in Penny's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Penny's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Penny's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Penny's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Penny include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Penny's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Penny?

The key public trading comparables and valuation benchmarks for Penny include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Penny for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Penny with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Penny's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Penny with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Penny's' sector and industry vertical?

Access recent funding rounds and capital raises in Penny's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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